June 25, 2021 By PrintAction Staff
Bobst North America appoints Katie Graham as its new regional marketing and communications manager. Graham brings a passion for the printing and packaging industry with a track record of successfully building marketing strategies that produce results in B2B environments.
Graham has held marketing management roles with ownership of the strategy and execution of integrated marketing plans that include brand awareness building, lead generation, and sales support. Some of Graham’s previous positions include 11 years as Pamarco’s marketing and communications manager and two years at the Flexographic Technical Association (FTA) in a marketing management role accountable for developing, implementing and managing all aspects of digital and event marketing for the association.
“With an impressive marketing background of proven growth performance as well as years of experience in our industry, Katie is both a skilled professional and very familiar with our market,” said Jessica Ciccarelli, general manager for Bobst North America. “We’re looking forward to leveraging her talents to continue raising awareness of Bobst products and support services with printers and converters, and helping us continue our leadership in the industry.”
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