Features Packaging Printing
Bobst to highlight digital label printing at Labelexpo Americas

At Labelexpo Americas 2018, Bobst will highlight the production of trending label specialties. The focal point of the show, it says, will be the solutions to the challenges in relation to process feasibility and equipment operational efficiency that the market evolution gives to brand owners, suppliers and converters alike.

These range from increasingly stringent legal requirements through to consumer expectations and the need for original packaging enhancements aimed at product differentiation at point of sales. Challenging applications include production of multi-layered coupons for a variety of food, non-food or pharma products, lamitube, shrink sleeves, security products and the like.

“In an industry where specialties are fast becoming the norm in some label segments where standard products won’t work anymore, converters need to keep their finger on the pulse and rely on a knowledgeable partner that provides them with the technical capabilities to solve even the toughest challenges” explains Matteo Cardinotti, Managing Director of Bobst Firenze and Head of BOBST Narrow & mid-web multi-process Product Line.

Bobst intends to run different machine demonstrations through the day on two production lines: The M6 inline Digital Flexo line will spotlight the advantages of the unique Digital Flexo and Digital Automation workflow technology, including the REVO 7-color extended gamut printing; and the M1 inline flexo press in its latest IoT configuration, described as the first mechanical shaft connected label press in the industry. During the demonstrations, visitors will be able to view, in real time on a large screen next to the press, the production data available on the presenter’s mobile phone.

Mouvent – the digital printing competence centre of the Bobst Group – will also be at the booth during the exhibition, displaying the technology behind its range of digital UV and water based label printers. Attendees will have the opportunity to take a close-up look at the Mouvent Cluster, a new approach which uses lightweight clusters instead of fixed size print bars by colour, arranging them in a modular, scalable matrix. The result, it explains, is one system that can be adapted for all substrates, of all widths, for all markets.