Ask any small business owner and they will tell you it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis on obtaining new customers through sales, marketing and advertising, yet pay little attention to their actual customer retention strategies. Businesses promote the sale, make the sale and then leave their customer behind, blowing in the wind.
I had an interesting exchange of emails recently with a new sales hire at a commercial printing company. “What title should I have on my business card?” he asked. “My boss wants it to be sales representative, but that’s not how I want to be seen. What do you think about print satisfaction specialist?”
When I was a kid, you must need glasses, was a pretty common insult. I remember saying it to other kids, and once to a Little League Baseball umpire. That got me thrown out of the game. It turns out, though, that printing salespeople do need glasses. Specifically, they need rose-coloured bifocals, because success in the modern marketplace requires good near vision, far vision, and a fair share of optimism.
This is the last instalment in my series on The top 5 ways to talk yourself out of a sale. We have covered too much talk/too little listen, too many features/too little benefits, pitching versus storytelling, and making it all about price. Today, the topic is persistence, which is generally considered to be a positive attribute for a print salesperson.
This is the fourth instalment in my series, The top 5 ways to talk yourself out of a sale. Today’s topic is Making it all about price — which you hopefully don’t do. I hear many complaints from print salespeople that buyers who only care about price. Sadly, some of the blame lies with the salespeople and printing companies. One of my early sales trainers had a favourite expression, that he or she who mentions price first, loses. In my experience, too many printing salespeople are guilty of that selling sin.
This is the third instalment in my series on The top 5 ways to talk yourself out of a sale. The topic for today is Pitching versus Storytelling. The official rules of baseball describe a pitch as a ball delivered to the batter by the pitcher. In North American slang though, we often refer to the words a salesperson uses to try to get someone to buy something as a sales pitch, and it is usually not considered a complimentary term.
In June, Mountain Dew released the Dewnited States Collection, a limited-edition bottle series representing all 50 American states, inspired by home-state pride. The effort follows the trend of beverage companies looking to build brand loyalty through personalized, region-specific connections, rather than widespread national and international campaigns. Each collectible bottle features artwork unique to the state it represents. “The animated, playful designs include one for California that includes images of surfboards and redwood trees. New York’s shows the Brooklyn Bridge and the Illinois bottle includes an illustration of Chicago’s public art sculpture known as the Bean,” AdAge reports in its article, Mtn Dew made 50 bottle designs, one for each state. The ambitious campaign was supported by more than 450 unique creative assets, including 50 separate 15-second videos, in-store displays, social media ads, augmented/virtual reality experiences and more, customized for each state, as well as a national television ad from parent company PepsiCo. Mountain Dew also offered consumers a US$100 prepaid gift card to those who collected all 50 limited-edition bottles.Agencies on the campaign include BBDO New York, which handled the TV and digital creative; and Motive, which oversaw label design and static creative, AdAge reports.However as the beverage brand rolled out the campaign, consumers soon spotted a geography error in the creative assets — Michigan’s Upper Peninsula was incorrectly coloured in the same green and white pattern as the state of Wisconsin in a map of the United States. Unfortunately, the illustration had already begun appearing in the national commercial spot and in the introduction of each state-specific ad. About a month into the campaign, the error was called out publicly by the Upper Peninsula’s official Twitter handle, urging Mountain Dew to “fix this.” The Upper Peninsula tweeted, “@MountainDew do you want to gain a bunch of fans? I triple dog dare you to come out with an Upper Peninsula edition for your #DEWnited [campaign].”“We saw that and immediately thought, ‘We have to fix this.’ We dishonoured the people of this place,” Nicole Portwood, VP Marketing for Mountain Dew, said in an interview with Adweek. Mountain Dew responded swiftly and tweeted back, asking Yoopers (residents of the Upper Peninsula) to send in design ideas for a limited-edition bottle: “Hey, Upper Peninsula: we hear you, and we’re sorry for misplacing you on our #DEWnited map. Give us a chance to right our wrong. Help us fill this special-edition label by telling us all of the things you love about the Upper Peninsula (note to self: located in MICHIGAN).”The brand was flooded with thousands of comments and suggestions about how the label should look, Portwood told Adweek, and soon there were several drafts for a bottle design.“As luck would have it, the man who ran the Upper Peninsula handle, Bugsy Sailor, also has a background in graphic design and helped them arrive at a final iteration. Mountain Dew then worked with its bottlers in the region to print the labels and ultimately produce 906 bottles. Portwood estimates the whole process, from concept to finished product, took about a month,” writes Erik Oster in the Adweek article, How Mountain Dew turned a geography error into a source of love for the brand. Because the labels weren’t commercialized, Mountain Dew was able to expedite the creation and production of the specially-created bottles, and used them as giveaway prizes at the Upper Peninsula State Fair within weeks of the Twitter exchange.“Behind brands are groups of people. We are fallible, we bring heart and energy to our work and if you have the right type of [moral] compass, I believe that shows to our fans,” continued Portwood, in her interview with Adweek. “It’s hard to put in an ROI model, but if you couple that kind of true north-guided behaviour with other table-stakes marketing fundamentals, I believe it has an amplification effect that shows its value well-beyond sales goals and things like that.”In addition to delivering top-notch products and services, a business must create strong brand identity and positive customers experiences that resonate with audiences. In this case, Mountain Dew addressed the error promptly – turning “oops into opportunity,” as creative agency Motive puts it – and ultimately created an opportunity to build deeper bonds with existing consumers and expand its consumer base within the Upper Peninsula community. This column was originally published in the October 2019 issue of PrintAction, now available online.
A little while ago, we took a look at what engagement/experiential marketing is, and why your small business should consider these tactics to build your brand — especially if event marketing is a big part of your overall strategy.
With the ability to shape our thoughts, emotions and behaviours, our sense of smell is one of the most primitive ways humans make sense of and perceive the world. In an age where it’s becoming more difficult to be distinctive, brand owners are striving to capture the attention – and noses – of today’s consumers with powerful, memorable experiences.
Are you looking for ways to boost response for your print campaigns and achieve a better ROI? Innovations in digital printing have made it easier than ever to personalize your marketing and reach your target audience more effectively. Here’s how variable data printing can help you get there.
For one day only, BuzzFeed pivoted to print publishing. On March 6, the digital media company – known for its quirky ‘listicles,’ pop culture quizzes and investigative reporting – went retro and handed out 20,000 newspapers at Union Square, Penn Station and Herald Square in New York.
Earlier this year Amarula Cream Liqueur released a special edition bottle collection with its well-known elephant branding individualized by HP Indigo digital printing. The first stage of the ‘Name Them, Save Them’ campaign raised awareness of the African elephant as an endangered species by letting consumers visit a virtual African savannah where they could design and name a one-of-a-kind African elephant. In turn, these consumer-produced designs were used to decorate individualized labels on 400,000 Amarula bottles — one bottle for every African elephant still surviving in the wild.
Despite being a traditionally male-dominated industry, the print world is not shy of successful women.
“We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in,” Arianna Huffington, co-founder and former editor-in-chief of The Huffington Post, writes in her book, Thrive: The third metric to redefining success and creating a life of well-being, wisdom, and wonder.
At Kicking Horse Coffee in Invermere, B.C., new team members – affectionately known as ‘Green Beans’ – are set up with a different lunch buddy every day of their first week so they can connect with different colleagues.
Results from a Statistics Canada health study, the Hearing loss of Canadians, 2012 and 2013, offer disturbing findings regarding adult hearing loss. Could you or your co-workers be among the one in five adults aged 19 to 79 who have mild hearing loss or more in at least one ear?
While manufacturers around the world have reached new heights in technology adoption and equipment innovation, there are still many pain points that hinder optimization, efficiency and even safety on the plant floor.
There is no single “true path” for innovation. In fact, there are as many ways to innovate as there are problems that need solving.
Hearst Magazines, one of the world’s largest publishers of monthly magazines, recently announced a new product designed to help its advertisers reach potential customers through targeted print advertising. Created by Hearst Data Studio, MagMatch will use first-party data to track readers’ online behaviour to understand what products they are interested in. It will then work with the brands of those products to deliver customized ads to the same readers through the print magazine.
Packaging solutions have delivered greater value over the past five years, indicates a new research study by research and consulting firm McKinsey & Company.
The global print industry is in stable condition overall, according to the 6th drupa Global Trends Report, released by Messe Düsseldorf last month. Based on two separate surveys conducted by Printfuture and Wissler & Partner last fall, one each to more than 700 printers and 200 suppliers, the report finds global figures remain positive. However political and economic concerns for the future appear to be dampening otherwise positive prospects for the majority of respondents.
HP today unveiled its framework, The Personalization Pinwheel, to help brand owners tap into the growing personalization market. Informed by insights from more than 45 million online conversations across the globe, the framework hones in on what motivates consumers to personalize – from photo books to magazine covers to consumer packaged goods – and how brands can capitalize on those motivations.
A new report on the global paper, packaging and forest products industry compiled by Moody’s Investor Service says the outlook for next year has been changed to stable from positive, based on lower-than-expected earnings.
Value in the world inkjet market will rise at 9.4 percent across the next five years according to the latest research from Smithers Pira. This will push a market worth US$69.6 billion (all figures in U.S. dollars) globally in 2018, to a value of $109 billion in 2023. The volume of work on inkjet presses will rise from 748.7 billion A4 prints to 1.42 trillion across the same period.
The world is surrounded by colour: From the animals and plants in nature, to the products we interact with everyday. Colour is a major qualifying component for various industries all over the world, and as a result, these colours are a very important part of our society. That is why it is so vital we understand how they are perceived, since colour perception is not an exact science, but an experience that happens on an individual level. An item’s perceived colour can drastically change depending on the individual’s vision and the surrounding light. This process of measuring colour by eye will often lead to costly errors and disputes. So how do we minimize this room for error? We have to look to colour measurement tools that remove the subjective nature of reading colour by eye.
Labels. We see them every day on routine items we depend on to get through life.
The middle of March is the time when the Technical Association of the Graphic Arts (TAGA)’s Annual Technical Conference takes place. This year the conference was held in Minneapolis, Minn., from March 17 to 20.
FleishmanHillard HighRoad recently released Tech Trends 2019: The Fads. The Fears. The Future., a new report offering insights and predictions for the technology industry with an analysis of one billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world.
BillerudKorsnäs and researchers at Uppsala University say they have taken an important step toward the future’s paper batteries – taking basic research based on pure cellulose from algae and developed it to work with the same type of fibre that BillerudKorsnäs usually uses to manufacture packaging material, opening up for inexpensive and eco-friendly batteries. The long-term aim is to enable large-scale production and the future use of paper batteries for applications in areas such as smart packaging.
The Industrial Internet Consortium (IIC), an organization that aims to accelerate the adoption of the Industrial Internet of Things (IIoT), today announced the Smart Printing Factory Testbed. Led by Fujifilm and supported by IIC members Fujitsu, IBM, RTI and Toshiba, the testbed automates print production and predictive maintenance for factory-based printing equipment.
Nestled in downtown Toronto, Ont., Eva’s Phoenix – one of three locations operated by Eva’s Initiatives For Homeless Youth – provides transitional housing for 50 youth, aged 16 to 24 years, for up to a full year. It also houses Eva’s Print Shop, a commercial printer and social enterprise that provides print and graphic arts training and life skills to youth experiencing and at risk of homelessness.
Geography has made Friesens, one of North America’s leading book, yearbook and packaging manufacturers, especially creative at recruiting new candidates for the printing workforce.
Independent consulting firm Wohlers Associates has entered into a partnership with Québec Industrial Research Centre (CRIQ) to offer three days of intensive training on design for additive manufacturing (DfAM).The course is targeted at designers, engineers and managers wanting to learn how to design parts that fully benefit from additive manufacturing.
Trish Witkowski of Foldfactory, a PrintAction columnist best known for her regular educational videos series 60-Second Super Cool Fold of the Week, has launched her first online course, called Direct Mail Strategy, on Lynda.com. The course consists of eight chapters and 46 movies, each covering what Witkowski describes as a vital direct mail strategy or concept. She continues to state the goal of the course is to give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail. “I’m so proud of how the Direct Mail Strategy course turned out,” says Witkowski. “Mail is a fascinating topic and a powerful marketing medium, but you can’t just send mail and expect results. There’s a strategy and a process involved, and I’m sharing it with everyone.” The Direct Mail Strategy course covers mailing lists, marketing strategies, writing offers, engagement techniques, format options, testing, tracking and measuring results. It provides registrants with downloadable exercise materials. Lynda.com provides a free preview of seven of the 46 videos in the Direct Mail Strategy course. “We’re thrilled that Trish Witkowski is contributing course content to the Lynda.com library, joining hundreds of other industry experts,” stated Kristin Ellison, content manager for the design segment at lynda.com, which provides thousands of online training courses on a range of subjects. “Her insight on direct mail is invaluable and her passion is infectious. I know our members will find her course instrumental in helping make sure their next mail piece is both effective and on budget.”
Esko North America executives were in Toronto yesterday to celebrate what Ryerson University describes as a major technology gift, from Esko, for the school’s Graphic Communications Management program.Sheldon Levy, President and Vice Chancellor of Ryerson University, was also on hand for the ribbon-cutting donation ceremony, which included naming a portion of Ryerson’s dedicated Graphic Communications Management (GCM) building as the Esko Premedia Wing. The Esko donation itself includes a range of hardware and software, such as packaging workflow tools for design, visualization, proofing and production, as well as a CDI flexo plate imaging system.“Esko is very active in the Toronto packaging market and it’s seldom that we have a customer or client who isn’t connected to Ryerson University in some way,” stated Larry Moore, Esko’s Director of Software Services in North America. “Considering this, and the fact that Ryerson’s School of Graphic Communications Management is a leader in educating those in the packaging industry, donating this gift to Ryerson was a natural choice for us.” The Esko technology is to be used by GCM students within related program courses, as well as by faculty engaged in packaging research projects. Ryerson states such research, while not yet determined, could involve areas like flexo plate quality, package design, and the printability of stochastic and other specialty dot shape data. Headquartered in Gent, Belgium, Esko is widely regarded as one of the world’s most-powerful technology companies focused on packaging applications, while also developing products for sign and display finishing, commercial printing and professional publishing. “Students in [GCM] will benefit tremendously from this strengthening of our partnership with Esko,” stated Ian Baitz, Chair of the School of Graphic Communications Management. “This major donation will allow our 500 GCM students to learn Esko’s industry-leading packaging design and prepress systems. We are thrilled to begin using Esko job management and automation modules, including tools such as DeskPack and ArtiosCAD. Our new Esko CDI Spark imagesetter will become a very important piece of equipment in our new prepress flexography workflow.” A portion of the donation is earmarked for GCM's premedia platemaking lab for flexographic platemaking. The Esko CDI Spark flexo has been installed to make plates for flexography, which will help students to learn and practice platemaking processes using the Esko workflow system. All third-year GCM students will produce flexo plates on the new CDI. “We have focused on offset and digital printing for many years,” stated Baitz. "We added a flexo press three years ago, but our missing pieces were a packaging workflow and method to create plates. Cooperating companies in the Toronto area were kind enough to make plates for us, but we wanted students to see the workflow and platemaking process for themselves. Now we have access to the tools and students can evaluate their own plates for quality.”Ryerson also intends to employ Esko-donated technologies within GCM’s robust extracurricular clubs, including the RyePack initiative. RyeTAGA, an official student chapter of the TAGA organization, with over 60 members, will also use the new Esko equipment for research papers and the production of its annual TAGA student journal. The annual production of RyeTAGA’s student journal has historically resulted in numerous awards for Canadian printing students when matched against others from around the world.“Our students are very open to packaging and flexo printing,” stated Bates. “It speaks to our students. They are touching packaging every day. Packaging involves marketing, branding, and consumer decision-making processes. It is a challenging, evolving technology and the tools they use are on the cutting edge. We are grateful to Esko for its contribution and support, and hope that this program is a positive influence for our students, Esko, and the local industry base in the Toronto areas, as well.”
Cober Evolving Solutions of Kitchener, Ontario, which recently expanded into a 80,000-square-foot facility, continued its growth with the installation of a new HP Indigo 7500 press.Cober has long been seen as one of Canada’s most-innovative commercial printing operations in the field of Web-to-print programs, while also pushing new applications rooted in traditional lithography. The company also offers large-format printing, mailing, fulfillment and bindery services, as well as providing a range marketing solutions to clients. By combining its various areas of expertise, Cober became one of North America’s first firms to offer proprietary Web-to-fulfillment solutions. “Our Web-to-print programs drives pages to the HP Indigo printer, easing the printing process for customers while ensuring high-quality output,” says Peter Cober of Cober Evolving Solutions, who leads the operation with son, Todd Cober. Founded 96 years ago, Cober Evolving Solutions is now a fourth generation printing operation.“One large advantage of the HP Indigo 7500 printer is its ability to manage colour,” continues Peter Cober. “The printer proactively watches and makes adjustments to colour shift, ensuring high-quality output at a fast speed, every time.”
Canadian printing companies are being recognized for their focus on sustainability. Canopy’s fifth annual Blueline Ranking reveals that four of the top five ranked printers actively supporting the development of next generation solutions, such as agricultural residue and wheat straw papers in North America, are Canadian printers: The Printing House (TPH), Hemlock Printers, Mitchell Press and TC Transcontinental Printing.
Ten brands are joining forces with environmental not-for-profit Canopy in its new initiative that aims to minimize the impacts of the global packaging supply chain on forests, species and climate.
The Sustainable Forestry Initiative Inc. (SFI) committed in its latest annual progress report to continue advancing sustainability through forest-focused collaborations by maximizing its efforts in standards, conservation, education, and community.
Domtar has released its 2019 Sustainability Report, detailing the progress the company has made on emissions and waste reduction, and other environmental initiatives.
Canon Canada has been awarded LEED Gold for New Construction and Major Renovations 2009 certification for its corporate headquarters in Brampton, Ont.
Mitchell Press is the only Canadian printing company out of 13 winners recognized in the 2018 Kodak Sonora Plate Green Leaf Award. The program, now in its sixth year, celebrates print service providers that adopt sustainable practices and offer their customers eco-friendly options for their printing needs.
In June of this year, Health Canada released amendments to the Cannabis Act and Cannabis Regulations. These changes take effect on October 17, 2019, and cannabis products in the Canadian market will have one year after this date to comply. Below are key updates that those involved in cannabis packaging in Canada should consider when preparing for compliance.
The International Cooperation of Integration of the Process in Prepress, Press and Postpress (CIP4) published the Spring 2011 edition of its JDF Marketplace book. The publication is 162 pages and includes 151 detailed product and service listings. The last edition was released in May last year for the IPEX show.“For printers looking to integrate systems and manage an automation program, this is a ‘must have’ reference,” said CIP4 Education and Marketing Officer, Tim Daisy of Prism. “It is one of our most popular downloads from the website.”In addition to the basic listings, the JDF Marketplace includes JDF/integration support information for many manufacturers, as well as an eight-page, plain-English introduction to JDF. The publication can be downloaded here.
Patrick Bolan, President and CEO of Toronto-based Avanti Computer Systems, joins the advisory board of the CIP4 organization, which oversees development of the JDF and JMF interoperability protocols. “Avanti has been very active in CIP4, JDF and print automation educational programs in the U.S. and Canada,” said CIP4 executive director, Jim Harvey. “Patrick has personally participated in many programs and shared valuable ideas. I know that Patrick will be a great addition to CIP4's leadership.”Bolan was also recently appointed to the Advisory Council of Ryerson University’s Graphic Communications Management program. He also sits on Xerox Corporation's Business Partner Advisory Board.“I want to help CIP4 increase awareness and acceptance of the JDF standard,” said Bolan. “It will take our collective efforts to show print shop owners the immediate ROI that automation in general, and JDF in particular, can offer to increase profitability and competitiveness in today's marketplace. The ROI is there, and CIP4 has the data to back it up.”
Following an internal election, Henny van Esch becomes the new CEO of the CIP4 organization, which primarily looks after the development of JDF and JMF protocols. As the Director of Optimus Group, van Esch succeeds CIP4's previous 2-term CEO, Margaret Motamed of EFI. "I look forward to, along with the rest of the board, leading CIP4 into the coming years," said van Esch, who is a long-time CIP4 member and active working group Chair and Technical Steering Committee member. "Following in the footsteps of my illustrious predecessors Martin Bailey and Margaret Motamed, my aim will be to take CIP4 into the next phase of development and adoption of JDF."The other new, elected CIP4 officers include: Education and Marketing OfficerTim Daisy, QTMS Sales and Marketing, Prism Group HoldingsFinancial Officer and TreasurerJay Farr, General Manager, EFI Pace, EFIMembership OfficerMark Wilton, President of Wilton & Partners ConsultingTechnology OfficerDr. Rainer Prosi, Senior Workflow Architect, Heidelberg
X-Rite has announced a new measurement standard for the graphic communications industry which is designed to "take advantage of advances in colour science and new international standards." The new standard stems from the merger of the former GretagMacbeth and X-Rite."The former X-Rite and the former GretagMacbeth each had, for historical reasons, different calibration standards for graphic arts instrumentation. While it was important to ensure both standards were maintained to guarantee continuity for both companies' customers, our goal with XGRA is to eliminate systematic discrepancies between instruments so that all measurements taken for the same color sample should be the same, regardless of the system used," explains Francis Lamy, X-Rite's Chief Technology Officer.According to X-Rite, the new XRGA standard rises from a detailed study to determine the differences in systems between the two former rivals. Based on those results, XGRA achives the following goals:- Is applicable to all 0/45 and 45/0 instruments. - Incorporates improved methods for calibration- Maintains traceability to the American National Institute of Standards and Technology (NIST)- Offers best implementation with respect to existing international ISO standards Improves inter-model agreement for existing instruments- Preserves good agreement among former X-Rite instruments and former GretagMacbeth instruments- Provides a single standard for all future graphic arts instruments to be delivered by X-Rite- Improves data exchangeA small number of X-Rite devices already conform to the XRGA standard: the ColorMunki Photo, ColorMunki Design and EasyTrax. The company notes that former X-Rite instruments are already very close to the new standard and switching will yield "very small differences in measurement."Current users can check the upgrade potential of their existing machines by visiting xrite.com/xrga/support
The Ricoh Pro C900, using the EFI Fiery server and Tecco CS130 semi-matte media, has achieved Fogra certification in conformance with the ISO/NWIP 12647-8 standard. While this methodology is primarily used in Europe, the ISO standard is internationally recognized and speaks to the colour-management consistency of the toner-based press."We are pleased with this important recognition from the international community," said Peter Williams, Head Ricoh Production Printing Business Group, in a press release. "Fogra VPS certification for the Ricoh Pro C900 and Pro C900 E-80 gives our customers full confidence that these products are ideally suited to meet their most stringent colour requirements.” The ISO 12647 standard sets measurable process criteria for different printing processes such as sheetfed and web offset, coldset (newsprint), flexographic and toner-based printing. The FograCert Validation Printing System (VPS) defines exactly what "validation prints" must look like.“The Fogra certification process is an intensive 2-day evaluation of a wide range of printer capabilities, including substrate colour and gloss, permanence and light-fastness, fading, rub resistance and colour accuracy based on a number of stringent tests,” said Andy Kraushaar of Fogra. “With the tested system Ricoh has entered the top league in the area of single copy validation printing systems.”The Ricoh Pro C900 runs at 90 pages per minute at 1,200-dpi print resolution. Ricoh, has operations in Europe, the Americas, Asia Pacific, China and Japan, and over 108,500 employees worldwide.
Seeking the latest advances in scientific research and technical innovation from the graphic communications industry, the Technical Association of the Graphic Arts (TAGA) has opened the call for papers for its 2019 Annual Technical Conference in Minneapolis, Minn., taking place March 17 to 20.
The Newspaper Association of America, to better reflect “the news media industry’s evolution to multi-platform, digitally-savvy businesses and premium content providers,” has changed its name to News Media Alliance and launched a new website, newsmediaalliance.org. The association explains this new focus aligns with its membership, approximately 2,000 news organizations, and the new website visually depicts this expansion of news media into digital and mobile formats. The approach focuses on what it means to be a news media organization today, explains the association: communicating in real-time across multiple platforms. “Our transformation efforts are designed to show the positive trajectory of the industry and to share the innovation and growth taking place, especially in the digital space,” said News Media Alliance Vice President of Innovation Michael MaLoon. “There are so many great things happening in our industry right now, and our job is to tell those stories.”In addition, for the first time the association is broadening its membership requirements to allow digital-first and digital-only news organizations publishing original content to become members. The association states it has a number of new tools and resources it will be making available to members in the coming months that reflect the digital focus of its membership, including:ideaXchange, a new online community for News Media Alliance members launching this fall, which is to provide a platform that will make sharing, brainstorming and learning from one another easier than ever.metricsXchange, a new digital benchmarking tool exclusively for members, that will allow comparisons between markets and publications, providing new insights into the news media industry’s digital business efforts. The Alliance will also provide analyses and highlight newsworthy trends mined from the tool.mediaXchange, the News Media Alliance’s major annual event, will take a reimagined approach. Taking place in New Orleans in 2017, the event will focus on the future of the news media industry. “The news media industry should be optimistic. All evidence shows that people of all ages want and consume more news than ever,” stated News Media Alliance President and CEO David Chavern. “We need to focus on new ways to address the needs of audience and advertisers. Advertising on news media digital and print platforms continues to be one of the most effective ways for advertisers to reach important audiences. Publishers are working to adapt advertising across all platforms, make ads less intrusive and increase consumer engagement.”
Printing Industries of America (PIA) released the election results to name its 2016 Officers and Board of Directors, which took place on November 15, 2015, in Pittsburgh, Pennsylvania.Canadians joining the 2016 Board of Directors include Richard Kouwenhoven of Hemlock Printers, who is representing the British Columbia Printing Industries Association, and David Potje of Twin City Dwyer Printing Co. Ltd., who is representing the Ontario Printing Industries Association.Bradley Thompson of Inland Press in Detroit, Michigan, becomes Chairman of the Board. He is the immediate past Chairman of the Government Affairs and Labor Policy Committee of PIA and a former Chairman of Printing Industries of Michigan. Thompson, a fifth-generation printer, is a member of the Board of Directors of the Michigan Press Association and serves as Government Affairs Chair of the American Court and Commercial Newspaper Association. He also serves as Vice Chair of the Clements Library at the University of Michigan. Curt Kreisler of Gold Star Printers in Miami Beach, Florida, becomes First Vice Chairman for the PIA. He has served on PIA’s Board of Directors since 2009. He is currently the Association Relations Committee Chairman and a member of its Finance and Investment Committees. Bryan Hall of Graphic Visual Solutions in Greensboro, North Carolina, becomes Second Vice Chairman. He served on Printing Industries of America’s Board of Directors for a number of years as Chairman of the Education Committee and as a member of the Finance Committee. Hall also served on the Board of Directors of his local affiliate – Printing Industry of the Carolinas – for nearly 10 years. Michael Wurst of Henry Wurst in Kansas City, MO, becomes Secretary to the Board/Treasurer. He has served many years as a PIA Association Relations Committee member. Wurst is also actively involved in his local affiliate, Printing & Imaging Association of MidAmerica, serving on the Executive Committee for four years, including one year as Chair. He is the CEO of Henry Wurst, Inc., a 75-year-old family-owned commercial printing company. David Olberding of Phototype in Columbus, Ohio, becomes Immediate Past Chair.He was appointed as the association representative to PIA in 2006. He has served PIA as Chairman of the Board, First Vice Chairman, Second Vice Chairman, Executive Finance Committee member, Secretary to the Board, and as Marketing Committee Chairman. Olberding served as Chairman of the Board, Treasurer, and Chair of the Education Committee of Printing Industries of Ohio and Northern Kentucky.Also joining the Board of Directors in 2016 are: Peter Jacobson, Daily Printing, representing Printing Industry Midwest; Timothy R. Suraud, Print Media Association, representing the affiliate managers; Adam G. Avrick, Design Distributors, Inc., representing Printing Industries Alliance; David Wigfield, Xerox, representing the vendor community; Richard Kouwenhoven, Hemlock Printers, representing BCPIA; Norm Pegram, representing Printing Industries of the Gulf Coast; Justin Pallis, DS Graphics, representing PINE; and Dave Potje, Twin City Dwyer Printing Co. Ltd., representing OPIA.
One year ago, three North American printing associations, Association of Marketing Service Providers, National Association for Printing Leadership, and National Association of Quick Printers, merged under a convoluted name using their acronyms, AMSP/NAPL/NAQP. The group, during yesterday’s Executive Leadership Summit at The Wynn Las Vegas, announced is to now be called Epicomm, following a survey – by a third-party organization – of more than 200 members from all industry segments. “AMSP, NAPL, and NAQP have a long and distinguished history of service to the printing and mailing industry, but that industry is changing and we recognize that, if we are to serve our members’ evolving needs at the highest level, our association must change as well,” said Tom Duchene, Chairman of the association’s Board of Trustees. Duchene continued to say the not-for-profit group is launching a new organization with its name change to Epicomm, which is “representative of the epic communications industry we serve.” Ken Garner, who was named President and Chief Executive Officer of the combined organization in October 2014, indicated Epicomm plans to launch new member-focused initiatives, including an in-depth member survey that will be used to find what issues matter most. Garner continued to explain Epicomm is also using a new tagline, Association for Leaders in Print, Mail, Fulfillment, and Marketing Services.
A new association focused on printable electronics has started operations out of Ottawa, Ontario. The new group called the Canadian Printable Electronics Industry Association (CPEIA) is to be led by Executive Director Peter Kallai. The CPEIA states its mandate is to bring together key Canadian and international players in industry, academia and government to build a strong domestic printable electronics (PE) sector. The association plans to facilitate growth through networking, stimulate R&D and investment, build a strong PE supply chain and drive the broad adoption of PE by end customers. CPEIA states close to 50 Canadian companies have expressed a business interest in PE, following an effort that began three years ago by the National Research Council of Canada (NRC), which created a PE research program. It also led the creation of the PE Consortium with 14 industry partners. The CPEIA is joining and promoting a delegation of Canadian companies with the NRC that will be exhibiting at Printed Electronics USA 2014. This conference, the largest of its kind dedicated to PE, runs November 19 and 20, at the Santa Clara Convention Center, in Santa Clara, CA. “A few years ago, many PE applications would have been considered science fiction,” said Kallai, who is billed as a former senior high-tech executive and management consultant that has worked with more than 100 government organizations and growth-stage companies across Canada. “But not anymore. Government organizations, startups, OEMs and systems integrators around the world are investing billions of dollars in R&D to revolutionize existing products and create new ones with PE. It’s time for Canada to step up and stake its claim in this exciting emerging market.” According to research firm IDTechEx, the global market for printed and potentially printable electronics will rise from around $24 billion in 2014 to $340 billion by 2030, with a compound annual growth rate of 40 percent. The Canadian Printable Electronics Industry Association also launched a Website www.cpeia-acei.ca.
The Canadian Printing Industries Scholarship Trust Fund (CPISTF) is awarding $52,500 in scholarships to post-secondary students pursuing graphic communications education for the current school year. A total of $15,000 was awarded to nine new students enrolled in the first year of an approved course of study. A further $37,500 was provided to 30 continuing students already enrolled in the scholarship program. The majority of each annual scholarship is $1,250, while the $5,000 Warren Wilkins Prestige Scholarship has been awarded to Samantha Tully, who is attending Ryerson University’s School of Graphic Communications Management program. “Every year the Board of Trustees is challenged to select the best and brightest as recipients of our scholarships and this year was no exception,” said Don Gain, Chairman of the fund. “We are pleased to be able to support 39 students in their pursuit of a career in the graphic communications industry.” CPISTF was initiated in 1971 and has since generated over a million dollars of funding.
Transcontinental sells specialty media assets to Contex Group, Newcom MediaTC Transcontinental has sold the majority of its specialty media…
Canadian printers among this year’s fastest-growing companies rankingParagraph, StickerYou and Beneco Packaging are just some of the…
TC Transcontinental acquires Holland & Crosby, growing in-store marketing product printingTC Transcontinental has acquired Holland & Crosby Limited, a manufacturing…
TC Transcontinental buys 60% stake in plastic supplier TrilexTC Transcontinental has acquired a 60-percent participation in Industrial y…
Printing United 19
October 23-25, 2019
Canadian Printing Awards Gala 2019
November 7, 2019
Canadian Print Scholarships Launchpad Reception @ Ryerson
November 13, 2019
Digital Textile Printing Conference 2019
December 11-12, 2019
June 16-26, 2020
Labelexpo Americas 2020
September 15-17, 2020