Canopy released a new report, called Above the Fold: Environmental Leadership in the Newspaper Sector 2011, profiling North America’s top newspapers and newspaper publishers for forest conservation.

Headquartered in Vancouver, Canopy is a not-for-profit organization focused on helping companies develop environmentally progressive practices in the printing and publishing industries.

Canopy describes the profiled newspapers and publishers, including the likes of The New York Times, Hearst, McClatchy and The Globe and Mail, as organizations that have incorporated elements of sustainability into their operations, business models and brands. Above the Fold also includes a few examples of worldwide environmental leaders like the Times of India and The Guardian.

The report acknowledges key issues like paper procurement policy development and implementation, production efficiencies, and engaging suppliers to support forest conservation.

“This report recognizes newspapers who are showing their competitors the green way forward,” said Tara Sawatsky of Canopy. “These publishers understand that sustainability is more than a social responsibility; it is a business priority and offers a competitive advantage.”

The report is being distributed by Canopy to 50 top advertisers in North America. A printed copy of the report (on 100 percent recycled newsprint) is available from Canopy, while the full Above the Fold report can be downloaded from its Website.

”Newspapers remain the largest paper consumer of any publishing sector, and as a result contribute heavily to the tremendous pressures on our forests and climate,” said Shannon Binns, Green Press Initiative. “We are hopeful that profiling leaders will shine a light on the opportunities for continued progress.”

Environmental paper promoter Canopy, formerly Markets Initiative, announced its inaugural Ancient Forest Friendly Awards recently. The awards are aimed at recognizing companies which took meaningful action in protecting the world's forests through the use of eco-conscious paper choices.

“Whether it’s magazine stand favourite Cottage Life or media‐print titan, Transcontinental, this year’s Ancient Forest Friendly Award winners are showing their competitors, customers, and advertisers what real leadership looks like,” says Nicole Rycroft, Executive Director, Canopy. “Everyone can make an important contribution to the health of our planet and we hope those who didn’t make this year’s list will be inspired to strengthen their performance in time for next year’s awards.”

In the category Ancient Forest Friendly Gold, awarded to companies and publications for use of Ancient Forest Friendly paper, the 2011 winners are: 1984 Printing; Cottage Life magazine; ecojot; Éditions de Villers; iGiveCards Inc.; Mountain Equipment Co‐op catalogues; MultiMondes; Saul Good Gift Co.; Quill & Quire; and Watershed Sentinel.

In the category Conservation Supporters, awarded for advancing the protection of the world’s remaining intact and endangered forests through landmark conservation initiatives such as the Boreal Forest Agreement and Great Bear Rainforest Agreement, the 2011 winners are: Scholastic Canada and Transcontinental.

Award recipients will be honoured in Toronto this Thursday. To attend the awards ceremony, please contact Neva Murtha for more information.

Lloyd Bryant, VP of HP Canada’s Imaging & Printing Group & Environmental Programs, has been named to the Clean16 program, Delta Management's environmentally focused listing of clean capitalism, for 2012.

The program honours “outstanding contributors” to sustainable development and clean capitalism in Canada. Antony Marcil, former President and CEO of Forest Stewardship Council Canada (FSC), was also named to the Clean16. Both Marcil and Bryant were selected from over 300 candidates.

Marcil is recognized for generating a significant uptake of FSC-certified paper and printed products by the Canadian corporate and government markets. According to Delta Management, the number of Canadian FSC-certified sawmills increased by 746 percent and the number of manufacturers by 400 percent. FSC-certified forests in Canada have grown from 4.7 million to over 40 million hectares.

Bryant is primarily being recognized for his work in “extended producer responsibility” and HP Canada’s Green Advocates initiative. This is an employee engagement program that is now adopted by various HP operations around the world. He also co-founded an industry association, Electronics Products Stewardship Canada (EPSC), that promotes economic and environmental efficiency, as well as high standards in consumer electronics and IT industry end-of-life recycling programs in Canada. He is currently the Chair of the EPSC, which, to date, has helped manage 140,603 tonnes of end-of-life electronics through its standards and audit check process.

Bryant has also been listed as one of Canada’s 2012 Clean50. This is a collection of 50 individuals or small teams who have made the greatest impact on Canada’s long-term sustainability, whereas the Clean16 are the top leaders within specific industry categories. Both listings are based on research by Delta Management, Corporate Knights, and other business experts.

“I am honoured to have been selected as one of Canada’s 2012 Clean16,” said Bryant. “Sustainable development and environmental responsibility are important to me personally and a core part of how we operate at HP, where we believe that our investment in environmental programs and partnerships helps pave the way towards a more sustainable future.”

Cascades Fine Papers Group last week inaugurated its $3.7 million investment in new deinking equipment at the Breakey Fibres mill.

Since 1985, the Breakey Fibres mill has specialized in the manufacture of recycled deinked kraft pulp, mainly used in the production of Cascades’ fine papers, such as the Rolland Enviro100 family of products. The new deinking investment is also recognized as an initiative to help protect jobs amid the continued struggles of paper manufacturers in North America.  

“This investment shows our commitment to maintaining our competitive edge in a down economy and challenging market situation. We believe that innovation is the key to our company’s growth,” said Alain Lemaire, President and CEO of the parent company, Cascades.

Started in 2010, this deinking initiative required the purchase of several types of equipment, including a flotation cell, washers/thickeners, a disperser, and a clarifier. The project also involved the expansion of the building located in Breakeyville, Quebec. As a result of this investment, according to Cascades, pulp quality has greatly improved with visible dirt and glue residue each decreasing by 50 percent, while the whiteness has slightly increased.

“We consider this to be a very significant benefit, especially as the quality of raw materials – waste paper to be recycled – is declining more and more. We believe this investment will allow us to remain competitive in continuing to offer high-quality recycled products,” said Luc Langevin, President and CEO of Cascades Specialty Products Group.

The Sustainable Green Printing Partnership celebrated its third anniversary this week and has marked the milestone with a redesigned website. 

"The first three years have definitely been a roller coaster ride," states Marci Kinter, Chair of the SGP Board of Directors. "We have been busy, and plans are underway to announce more certified printers, as well as new programs to benefit the sustainable printing community."

SGP claims to be the only whole-facility sustainability certification program for the graphic communications industry. It believes in a triple bottom line: "people, product, and planet."

The new website will allow printers easy access to information about the program and to profiles of companies certified by SGP. The organization recently certified its 35th printer. 

The organization has also launched a new series of videos on sustainability in print. The series highlights key elements of the SGP certification process and features interviews with industry leaders from across North America. The first video has been posted to the site; the remaining nine videos will be posted in a weekly series.

The SGP website is at www.sgppartnership.org.

Vancouver-based Canopy, a non-profit organization that works primarily with the book, newspaper, magazine and print industries to phase out the use of endangered forests and toxic bleaches in paper-making, has launched a new awards program under its long-standing Ancient Forest Friendly brand.

According to Canopy: “In a time when stamps of approval are awarded for meager efforts and unsubstantiated environmental gain, an Ancient Forest Friendly award from Canopy is a true mark of integrity and sets the gold standard for meaningful action when it comes to paper purchasing and forest conservation.”

Companies can apply for the Ancient Forest Friendly awards by completing a survey to measure their environmental policy implementation.

Award categories include Ancient Forest Friendly Gold, Ancient Forest Friendly Silver, “Most Improved” and “Conservation Supporter.”

Amherst, Nova Scotia-based PolyCello becomes the first printing operation in Canada to earn certification from the environmentally focused Sustainable Green Printing Partnership.

Family-owned since 1956, PolyCello is one of Canada’s largest packaging operations, running 12 flexographic presses and employing 350 people between its Amherst, Nova Scotia, and Belleville, Ontario facilities – together accounting for approximately 212,000 square feet.

The company was started by PG Emmerson in 1956, with six employees and one printing press. PolyCello is now lead by a third generation of the family, Stephen Emmerson, President and CEO, who guided the company to be named as one of Canada’s 50 Best Managed Companies in 2008 and 2009.

In 2000, PolyCello began to focus on its environmental controls implementation. “Our team meets regularly to determine methodologies for dealing with waste products and to curb emissions,” said Frank Wilson, EH&S Coordinator. “We continually assess every aspect of our operations to identify opportunities to further reduce our environmental footprint.”

The company currently provides two primary environmentally progressive forms of packaging under its MicroPack Steamable and recyclable SmartPack brands. According to the company, SmartPack packaging replaces millions of landfill-bound laminated products, and a wide range of full-featured, multi-web stand up packages. The company also uses VOC-free lamination and an in-line electron beam-cured, solvent-less coating process.


Domtar, Cascades, Catalyst, Transcontinental and Tembec have been named among the Top 50 Corporate Citizens by Corporate Knights magazine in its 10th annual ranking. Corporate Knights recognizes "clean capitalism" in Canada.

The Co-operators Group took the top position, followed by retailer Mountain Equipment Co-op. The forestry and paper products sector had a strong showing, with Domtar named third on the list while Cascades, Catalyst, Canfor and Tembec took seventh, 13th, 20th and 47th respectively. Media conglomerate Transcontinental holds the 24th spot in the 2011 ranking.

The methodology for the Best 50 Corporate Citizens is based on environmental, social, and governance indicators found in the public domain. Scores were based on hard financial data in those areas, including information such as the ration between the highest-paid executive compared to the lowest-paid employee; percentage of women, Aboriginal, and visible minorities in its Boards of Directors; carbon productivity and more.

"Ten years ago, Corporate Knights ventured forth into the realm of corporate rankings — not the usual league of tables comparing revenues and profits, but the murkier space deep in the woods," writes Corporate Knights Editor Toby Heaps. "This shaded area of corporate eco-social performance will answer civilization’s big question: Can we find a way to reconcile our capitalist system on this hot and crowded planet or does an age of Mad Max proportions await?"

The full ranking list can be found here

The Lowe-Martin Group’s Mississauga plant becomes the first Ontario printing operation to achieve carbon-neutral status, an achievement CEO Ward Griffin celebrated with 125 guests at the Art Gallery of Ontario. 

With headquarters based in Ottawa, Ontario, The Lowe-Martin Group spent the past couple of years working with Pembina Institute and Climate Smart to measure the carbon footprint of its Mississauga-based production and sales facility. The plant was officially recognized as a Carbonzero Certified operation upon completion of its 2010 fiscal year.

Founded in 2006, Carbonzero is the carbon-offset provider for Lowe-Martin and has been recognized for its methodology by both The David Suzuki Foundation and Pembina. By all accounts, this makes Lowe-Martin the first carbon-neutral printer in Ontario, and the second in Canada, along with Hemlock Printers of British Columbia.

“The Lowe-Martin Group is continuing to advance a clear strategy to reduce our ecological footprint by implementing meaningful solutions that positively impact our customers, our employees and the community,” said Ward Griffin, President and CEO, The Lowe-Martin Group. “After completing our GHG inventory, conserving where we could and implementing more environmentally friendly alternatives like 100 percent renewable electricity, it made sense for Lowe-Martin to partner with Carbonzero to neutralize the remaining emissions.”

The celebration, held at the Art Gallery of Ontario’s Baillie Court in downtown Toronto and attended by more than 125 guests, included two environmentally themed presentations from Toby Lennox, VP, Greater Toronto Airports Authority, who also Chairs the Partners in Project Green initiative; and Hadley Archer, VP, WWF-Canada.

Calgary-based McAra Printing, a subsidiary of the Canadian Bank Note Company, marked Earth Day 2011 by activating its new rooftop installation of 48 solar modules – the largest commercial solar array in the city.

McAra’s south-facing installation of 48 photovoltaic solar modules holds an electrical generating capability of 11,280 watts. The installation sits atop the company’s 45,000-square-foot production facility, which, being in Calgary, enjoys an average of 2,405 hours of direct sunlight each year.

“We wanted to do more than simply pay for green power,” said General Manager Rodger Grant. “Most printers wanting to enhance their green image through alternative energy use choose to pay a premium to their utility provider to do so on their behalf. McAra Printing is taking direct action through micro-generation of electricity with our solar module array.”

McAra Printing contracted local solar-power solutions provider Chinook Eco Energy for the design and installation of the solar array, which includes a unique racking system, manufactured in Canada, designed specifically for McAra.

“Our solar modules will continue to generate electricity when the plant is closed,” said Grant, “further reducing our carbon footprint while contributing renewable green power to the grid.

“Publishers and print consumers concerned about their carbon footprint can now rely on McAra Printing to utilize energy from alternative sources in the manufacture of their product.”

Live power generation statistics can be viewed online at McAra’s Website

FSC Canada released a statement that its board made a unanimous decision to end the employment of President and CEO, Antony Marcil, while also noting the need for a new North American approach to the market.

Under Marcil’s leadership since 2005, FSC Canada can now claim to have established the largest area of FSC-certified forests in the world. Much of this growth was supported and funded by the certification of hundreds of Canadian printing companies.

"A significant share of the wood and fibre purchased by U.S. customers comes from Canadian forests, so we must view forest conservation through a North American lens,” said Corey Brinkema, President of FSC in the United States. “In this context, we see success for FSC in Canada very much in the interest of our stakeholders in the U.S. and we offer the fullest possible support during this transition period.” 

While FSC notes that Brinkema is now providing support for FSC Canada, the entity is being run on an interim basis by the Co-Chairs of the Canadian board, Arnold Bercov and Henry Sauvagnat.

The GreenWorks marketing program of Agfa Graphics now has 170 printing company members, including seven new Canadian shops. The program, referred to by Agfa as the GreenWorks Environmental Recognition Awards, was launched in 2008 to recognize environmentally progressive customers using Agfa technology.

The seven new GreenWorks members from Canada include Ontario printers Lyft Visual, Marcom Printers Ltd.; Quebec printers Imprimerie De La Rive Sud and Imprimerie Dumaine; Alberta printers Ion Print Solutions and Unicom Graphics, and Manitoba printer Leech Printing.
To qualify for GreenWorks, companies must use either Agfa Graphics' :Azura TS, :Amigo TS, or :Energy Elite plates. The company must also be active proponents of other environmentally-friendly products or processes, whether focused on recycling, waste reduction programs and alternative energy use in their plants.

Metro Waste Paper Recovery, which manages discarded materials for industrial, commercial, retail and graphics sectors across North American, has changed its name to Cascades Recovery Inc.

The company is owned by the Cascades Specialty Products Group out of Montreal. According to Cascades, a much wider range of materials are now recovered and transformed into paper and packaging.

“To capitalize on this direction, and on our relationship with Cascades, it is time to refresh our image; one that reflects the fact that we care so much about paper and packaging, when its discarded we want it back,” stated Al Metauro, CEO of Cascades Recovery.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products composed mainly of recycled fibres. Cascades employs close to 12,500 employees who work in more than 100 production units located in North America and Europe.

The company has 21 recovery centres across North America.

Domtar Corp. is a founding partner of the new Green My Parents initiative designed to have kids show their families how they can save more than $100 a year through efforts like "turning off and unplugging devices that waste electricity, printing responsibly and choosing to walk or bike instead of driving." Referred to as an environmental youth movement by the company, the program helps kids teach their parents about saving energy, water and waste.

Based on a new book called Green My Parents, the goal is to start with 100 kids, each of whom will then recruit 100 more (and so on), ultimately saving more than $100 million by Earth Day 2011. The movement now includes support from high-profile organizations like the U.S. Environmental Protection Agency's ENERGY STAR Program and the National Wildlife Federation and the American Library Association.

Domtar will be the exclusive paper and forestry partner for Green My Parents, which fits into the company's new "Paper Because" marketing campaign that is meant to highlight paper's value in everyday life, while also demonstrating how people should print responsibly.

"For the sake of our planet's future, we need today's youth to help seed the green economy, and it's wonderful how Green My Parents is making kids the chief sustainability officers in their homes," said Lewis Fix, Domtar's VP of Brand Management and Sustainable Product Development. "We're excited to work with Green My Parents and help show how powerful and effective kids can be in bringing about change."

The Sustainable Green Printing Partnership (SGP), which is organized by Printing Industries of America to develop audited environmental standards for North American printers, has formed an alliance with Canopy of Vancouver, British Columbia.

According to SGP, having a policy with Canopy "fulfills the sustainability policy and exceeds the responsible materials sourcing components of SGP's Certification Criteria." Canopy is an non-profit organization that promotes the use of environmentally progressive papers, while helping printers and publishers institute forward-looking supply-chain policy.

"Canopy is pleased to have formed this alliance with SGP because we provide the framework for leading paper purchasing policies that support endangered forest conservation and the development of the most environmentally friendly paper. We are happy to support printers throughout North America in implementing this vision," stated Neva Murtha, 2nd Harvest/Printer/Magazine Campaigner for Canopy.

The SGP and Canopy relationship will be front and centre on September 8 when the two organizations cohost a free Webinar, entitled "Endangered Forests and the Lacey Act, What Printers Can Do to Minimize Risk."

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