Marketing

Kempenfelt Graphics Group Inc., based in Barrie, Ontario, has launched a new brand identity under the name Kempenfelt Group. This new identity is to remain a part of the Kempenfelt Graphics Group. 

According to the company, the new name is meant to reflects its position as a full-service marketing provider, with its current platform built around four core competencies: Marketing, creative, interactive and printing.

“Kempenfelt Group is committed to being at the forefront of 1:1 marketing and providing clients with a compelling and comprehensive customer relationship building experience," said Mike Suter, President of Kempenfelt. Suter explains the move comes after investing around $5 million into new technologies over the few years. “As we aim to accelerate our growth and attract new clients, we are confident that the new Kempenfelt Group branding and positioning will generate greater Canadian awareness of our expanded services, capabilities and expertise.”

Kempenfelt was founded in 1972. The company’s re-brand includes a new corporate tag line: Welcome to total communication.








Hemlock Printers of Burnaby, BC has launched a competitor to Apple's iPad. Dubbed the hPad, it promises to be the most user-friendly way to communicate and organize, plus runs forever without batteries.

The company recently launched the hPad and its new Print Technology Platform at a company open house event where over 400 guests "universally endorsed the promotion of this fibrous alternative to the electronic version."

View a video of the hPad in action below:


 

Transcontinental announced yesterday that it has changed the name of its Marketing Communications Sector to Transcontinental Interactive. The sector was created in November 2008 and includes a number of company acquisitions over the years, including Conversys, LIPSO, Premedia, Thindata 1:1, Rastar, Totem and most recently Vortex Mobile.

“This change represents a turning point for our organization. The new name more accurately reflects our expertise and solutions. It also reflects our drive to become the leading provider of interactive marketing solutions in North America,” said Christian Trudeau, President of Transcontinental Interactive. “Our customers lead in their markets. To ensure they remain in that enviable position, we are developing complete, intelligent and integrated campaigns for them that put them in relationship with their consumers.”

“With the Media Sector’s outstanding content and strong brands, the Printing Sector’s manufacturing excellence, and the new Interactive Sector’s marketing communications solutions, Transcontinental Inc. is in a better position than ever to achieve its primary mission: helping our customers reach their target consumers more effectively,” said François Olivier, President and Chief Executive Officer of Transcontinental Inc.


The U.S. Government Printing Office has produced a comic book to introduce youths to the world of printing. Titled Squeaks Discovers Type!, the comic highlights the importance of type from the beginnings of civilization to today's world.

The comic was produced by GPO staff members Jim Cameron and Nick Crawford, who wrote and illustrated the book, respectively. The title character, Squeaks, is a "video game mouse who helps an elementary school student Jake discover the invention of printing and its evolution through the ages."

The 24-page book is in full colour and available for $5 through the online GPO store. See a video below about the book's launch.

 


Rhino Print Solutions, with production facilities in Vancouver and Calgary, has opened Rhino Pronto!, which the company describes as a digital print division. To support the Rhino Pronto! venture, the company, led by CEO David Allen, has installed two toner-based production presses: a 5-colour Kodak NexPress 2100 and a 6-colour HP Indigo 5500.

“Our intent is to provide our clients with the very best in digital “Print on Demand” services that are superior in quality, turnaround time and service support to our offset and even digital‐only competitors” stated Allan. “This is an exciting step for our company and for our clients as we charge ahead in a growing segment of our industry.”

Last week, the research group Pira International released a report, called The Future of Colour Electrophotographic Printing to 2015, which predicts that the global electrophotographic printing market (often referred to as "digital printing," based on the use of toner presses) is to grow to almost $90 billion by 2015. This market was worth $57.6 billion in 2009.

This forecasted growth, according to Pira, is equivalent to moving from 761-billion A4 impressions to 904-billion. Pira estimates the fastest expanding applications of electrophotographic, toner-based printing by 2015 are going to be labels, books, magazines, packaging and catalogues.







Warren Werbitt of Pazazz Printing has published a follow-up video to his popular 2008 Printing's Alive, which garnered more than 210,000 hits. Simply titled, Printing's Alive 2, Werbitt rages about the growth of digital media and reinforces his belief in the necessity of print in everyday life.

 

Watch the video below:

 


Time Inc. has announced that subscribers to People magazine will also receive free access to its digital iPhone/iPad version. Other publications, such as Time, Sports Illustrated and Fortune is expected to follow.

Until now, Apple has not allowed publishers to bundle subscriptions, instead insisting on selling separate issues for cover price. Apple, however, has still not approved a subscription model for digital-only versions. This had led some to speculate that Apple is in the process of developing its own system for distributing publications. In allowing in-app subscriptions, Apple would give up a substantial share of revenue, compared to selling separate apps; it receives 30 percent for each App's revenue.

There is currently no way for readers to subscribe to the App version of People on its own. Subscriptions must be bundled with the print edition.

While there are multi-magazine reader apps on the Apple's App store such as Zinio, they provide a limited experience when compared to a specially built application from publishers.


The first annual Inca Digital Excellence Awards (IDEAs) were announced this week in Munich during the FESPA show and among the honourees were two Canadian companies.

The IDEAs celebrate the creative and stunning effects and products produced by innovative companies around the world using Inca printers. The awards were judged by Nigel Steffens, CEO of FESPA, Peter Kiddell of PRISM and John Charnock of PR-INT. Awards were presented in six categories which cover POP graphics, decor and specialty products.

"We are delighted by the number and quality of entries that showed the considerable potential for digital print," says Dr Linda Bell, CEO of Inca Digital. "The sheer range of applications show the ingenuity and creativity of our customers using the full range of our printers, from one of the very first Inca Eagles installed in Europe nine years ago, the Inca Spyder, Columbia Turbo and latest Inca Onset."

Optima received two "highly commended" honours: one in the product decoration & specialty product category for producing furniture with wood grain effects and also a highly commended award for decor, for graphics printed onto aluminum for an underpass. Barrie, ON-based JD Print and Display also received a highly commended award for its work on multi-layer children's toys.

Inca Digital also celebrated 10 years in the inkjet business this week. The company launched its Eagle machine in 2000, followed by the high-speed Turbo in 2004. In 2007, the company launched the Onset, dubbed the fastest flatbed inkjet in the world. Today, the company estimates that 21 million square metres of material is printed on Inca printers around the world every year.

"The future for Inca Digital is very exciting," says Bell. "Since 2000, when we launched the world's first flat-bed wide-format UV inkjet printer, we have consistently developed ground-breaking and record-breaking printers. That pioneering spirit is still very much at our core and continues to drive our programme of inkjet innovation."

 

Full List of 2010 IDEAs Winners

POS/POP GRAPHICS
Winner - Daelprinting, Belgium: for the design and production of a 3D cargo bike for Kraft Foods. This comprised 50 pieces of Re-Board that could be easily transported in a car booth, constructed without screws or tools, and re-used many times. Printed on an Inca Onset S20.

DISPLAY GRAPHICS
Winner - Mills Styrox, Australia: for its own trade show booth promoting its eco-friendly products and versatility of Xanita board. The whole booth, including tables, chairs and 3D layered graphics, were printed on an Inca Columbia.

Highly Commended - Mills Styrox, Australia: again for a wall graphic for an Outback Steak House Restaurant. The rustic image was printed directly using an Inca Columbia onto large sheets of 10mm plywood.

DÉCOR
Highly Commended - Optima, Canada: for 32 high-impact graphics printed by an Inca Columbia Turbo onto Aluminum for an underpass in Downtown Rideau.

PRODUCT DECORATION & SPECIALTY PRODUCT
Winner - Visual Marking Systems, USA: for printing Crossbows with a camouflage decoration and instructions on an Inca Spyder 320+w. The challenge was to print quality graphics on flat and curved surfaces that could withstand extreme bending.

Highly Commended: Optima, Canada, for producing furniture featuring multiple wood grain effects to achieve an inlay effect on Exterior Medite using an Inca Columbia Turbo.

Highly Commended - JD Print and Display, Canada: for producing multi-layer children's toys printed by an Inca Eagle onto multiple materials from 3-25.5mm thick.

OFF THE WALL
Winner - America Digitaal Druk, The Netherlands:  for a stunning Tropical Forest Lenticular Wall that comes to life when you walk past it printed on a Inca Eagle 44 (one of the first in Europe) for Emma's Children's Hospital in Amsterdam. This featured 18 two-part lenticular panels mounted onto Dibond.

Highly Commended - Druckwerk Hamburg, Germany: for a Camel Active instore display printed onto Douglas Fir pine using an Inca Columbia Turbo

Highly Commended - Extrema Publicidad, Mexico: for printing onto leather with an Inca Eagle H to make children's shoes

 


The lenticular cover produced for this year's PrintAction's Buyers' Guide has received an award from the 2010 Applied Arts Printing Awards.

The cover, produced by a specialist team of lenticular experts, including project overseer Greg Maloney of AGOG House of Lenticular; John Van Leeuwen of LPC World, the lens supplier; Ernesto Clark, on behalf of HumanEyes, who worked with artist Seth Rowanwood to translate art into press-ready plates through HumanEyes software and the artClone3D RIP; the team at C.J. Graphics, who were responsible for the printing and Laminating Choice for coating the back for printing.

The printing category was judged by industry veterans David Allan (Rhino Print Solutions), Glen Warren (Warren's Waterless Printing), Jack Youngberg (Somerset Graphics), Rose-Ella Morrison (DDB Canada), and Wayne Wilbur (Astley-Gilbert).

The Applied Arts Awards has been held for 20 years and recognizes the best in design, advertising and printing. Other award recipients in this year's printing category are: St. Joseph Print, Andora Graphics, Metropolitan Fine Printers, Kallen Printing. Graphic Direction, 3S Printers, Colour Innovations, Rhino Print Solutions, Cirque du Soleil, Transcontinental Ross-Ellis, Peel Graphics and Somerset Graphics.

Details of the creation of the cover can be found in the February 2010 issue of PrintAction, which can be accessed online here.

Watch for a behind-the-scenes video on the judging process.

Hemlock Printers Ltd. has been named as a North American Printer of the Year in Sappi Fine Paper’s 13th-annual printing competition, and will now compete against printers from around the world to become Sappi’s International Printer of the Year.


Based in Burnaby, British Columbia, Hemlock won in the category of Digital Printing for the production of “The Orange Apple.”

This October, all 10 Gold winners from North America, including Hemlock, will put their production work up against printers from Africa, Europe, Australia, and Central and South America, in the final stage of Sappi's global competition.

North America’s nine other Gold winners include: Coral Color Process of New York; Suttle-Straus of Wisconsin; Dynagraf and RR Donnelley in Massachusetts; The Jones Company and Adams Lithographing of Tennessee; Digital Color Concepts of New Jersey; RR Donnelley in Georgia; and American Printing in Alabama.

The 10 North American Gold winners, as determined by a panel of four independent judges, receive $20,000 in design support from Sappi.

“The gold winners of Sappi’s North American Printers of the Year have not only demonstrated innovation and printing excellence at its finest but have also illustrated how print continues to be a vital and relevant medium to communicate to audiences today," stated Jennifer Miller, Executive VP of Marketing and Communications, Sappi Fine Paper North America.




Domtar CEO John Williams wants you to keep printing those emails, guilt-free.

According to a story by The Globe and Mail, Williams said people should feel comfortable in using paper and that those "Think before you print" messages at bottom of emails are "bull." The company is launching a new advertising campaign called "Put it on Paper" which the company hopes will de-stigmatize consumer and office printing.

“There is an appropriate use for paper. You should feel comfortable to use it appropriately and you shouldn’t be feeling there is some environmental negative when you use it,” Williams said at a news conference Monday.

According to the report, in addition to print ads, Domtar will also pursue a younger audience via social networking sites. “We’ve got to do some work about having them believe and feel that printing isn’t a sort of environmental negative.”

Read the Globe and Mail story.

Inca Digital celebrates its 10-year anniversary by launching the Inca Digital Excellence Awards (IDEAs for short), geared towards wordwide printing companies using Inca's wide-format technology. According to a press release, hundreds of companies have invested in Inca Eagle, Columbia, Spyder and Onset machines since 2000.

"Ten years is a landmark which could not have been achieved without the support of our innovative customers," says Linda Bell, Inca Digital CEO. "We're proud of what we've achieved, and to mark the anniversary we're giving our customers the chance to feel proud too by winning an IDEA".

There are five IDEA categories chosen to showcase what companies and their Inca digital presses can produce. These categories were chosen to highlight the impact of specific wide-format applications: POS/POP, Display Graphics, Décor, Decoration/Speciality Products and Special Effects. According to Inca, a panel of independent judges will be looking for high-quality graphics that exceed expectations for creativity and delivery. Inca also plans to hand out the Overall IDEA Trophy Winner.

Inca customers can enter the awards based on jobs they produced between February 1st, 2009, and January 31st, 2010. The entry deadline is April 30th, 2010.

Winners of each category will receive a VIP trip to FESPA Munich 2010 (Federation of Screen and Digital Printers Associations) taking place from June 22nd to June 26th. Winners will receive their award at Inca's 10th Birthday Party taking place at FESPA.




A worldwide manufacturer of metallized and holographic materials, Unifoil Corp. launches a new corporate logo as the first phase of a re-branding campaign largely focused on the company’s environmentally progressive materials. Unifoil is an FSC-, SFI- and PEFC-certified company. Unifoil specializes in the development of non-laminated film-free metallized materials for packaging and specialty printing.

“Unifoil’s brand values are more relevant today than ever before,” stated Joseph Funicelli, President and CEO. “We have always been at the forefront of material innovations and mindful of how our choices affect the environment, society, and the bottom line.”

Founded in 1970, Unifoil – in the 1990s – introduced its recyclable Unilustre metallized papers and boards, which is technology now being used with plastics in the form of the patented and patents-pending Ultralustre, which is recyclable and re-grindable. Both Unilustre and Ultralustre are made without solvents, according to the company, and require relatively less energy to manufacture.
 
Unifoil’s new logo was designed by Morello + Company, whose principle, Tony Morello, explains that "visual interest" was added to the logo by transforming the O in “UNIFOIL” into a unique symbol. “It stirs the viewer’s imagination, inviting him or her into Unifoil’s rich creative legacy. It could be a star, a flower, the Earth, even a target, all of which have the power to resonate with Unifoil’s diverse markets,” stated Morello. “I think the circle-like shape is also symbolic of the collaborative nature of the Unifoil team.”
 
Morello continues to explain that the logo uses a hint of a reflection of the Unifoil name to acknowledge the “shimmering mirror-like characteristics” of the Unilustre and Ultralustre materials.




Fujifilm today announced the creation of Fujifilm North America with the merger of its Fujifilm U.S.A. and Fujifilm Graphic Systems U.S.A., which is to take effect on January 1, 2010. As a resulting of this naming convention, Fujifilm Canada Inc. will become a subsidiary of the new company as of April 1, 2010.

“The creation of this unified organization will enable us to build a stronger presence in the North American markets and realize greater collaboration between businesses,” said Ryutaro Hosoda, President Fujifilm Holdings America Corp.

Under the plan, Fujifilm North America will bring together five operating divisions: photo imaging products, including digital photo processing equipment and services supplying commercial and consumer customers; graphic systems products and services supplying the printing industry; consumer digital cameras; motion picture films; and the Canada division which markets multiple Fujifilm products.
 



World Color Press Inc. today launched its new branding for the company, finally shedding its Quebecor World roots. The new logo, right, is the final result of Quebecor World's rebranding since the company announced its new identity at the end of July. Starting today, the company now goes by the one word name: Worldcolor.

"Today we take an important step in the marketing of our fresh start. This marks the beginning of a new era for our organization," said Mark Angelson, Chairman and CEO of Worldcolor. "Strengthened by the confidence of our loyal customers, suppliers and employees, Worldcolor is positioned to resume its leadership role in transforming our industry and to meeting the changing needs of our customers."

According to the company: "The stylized W connotes growth and progression and represents a web-press-like icon evoking our heritage and core competency. The name warrants multiple colors. The blue is part of our heritage and provides visual continuity. The green represents our commitment to sustainability. Finally the style of the logo is bold, demonstrating a solid foundation that is forward-looking and determined."

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