In a statement by Canon Europe’s Head of Production Printing Group, Patrick Chapuis, it was announced that Canon would not be part of the Ipex 2014 show to be held in London just over a year from now.
“This has not been an easy decision to make as we have previously had two successful shows at Ipex,” said Chapuis. “However, just as we have encouraged our customers to ‘see the bigger picture’, we have had to look at our own bigger picture. This has involved a continuous assessment of the ways in which we communicate with our customers.”
“We remain fully committed to our customers and to the printing industry as a whole, so with Canon and Océ solutions now addressing all segments of the market, we need to adopt the strategy that will most benefit our customers and indeed their customers.
“Therefore, while we will continue to consider future European industry events and their fit with our business and marketing plans, we will also continue to invest in our extensive network of showroom facilities and in a series of customer focused events across the region.”
Canon’s withdrawal is the latest in a line of industry pullbacks from the show. Major industry players such as Heidelberg, Komori, Kodak, Xerox, Agfa, and HP have all announced it will not be at the London show.
As a response to the latest withdrawal, show organizer Informa Exhibitions made the following statement:
“Ipex has been an integral part of the international printing industry for over 100 years, and therefore we do not wish to compromise the brand’s credibility. We will collaborate with all stakeholders to determine the role Ipex has to play to provide today’s printer and their customers with the ideas, insights and solutions to effectively promote the power of print media and its integration in the marketing mix. Further to these consultations, we will issue a statement about the future direction of Ipex shortly.”
Ipex 2014 is the first year the show has moved from Birmingham to London after three decades. Informa Exhibitions so far has had to scale back the show since its initial announcement in 2011, from 100,000 square metres to 60,000 square meters and from eight days to six.
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