Canopy and Veuve Clicquot create sustainable luxury packaging
October 21, 2022 By PrintAction Staff
Champagne company Veuve Clicquot and global environmental NGO Canopy recently launched a low-carbon, low-impact, virgin tree-free, luxury champagne box. The new Ecoyellow gift box, made from 50 per cent recycled paper and 50 per cent hemp, is part of the brand’s work to spur packaging innovation, and is the latest advance in their commitment to Canopy’s Pack4Good initiative.
Pack4Good is a solutions-driven initiative helping the world’s largest fashion, food and beverage, and beauty and care brands eliminate Ancient and Endangered Forests from their packaging supply chains enroute to building a stable supply of low-carbon and circular alternatives.
“From the farmers in and around our vineyards to paper suppliers, packaging producers, and NGO partners, we are all united in our mission of creating an experience that marries beauty, function, luxury, and sustainability under our enduring motto: One quality, the finest,” said Iris Decamps Bret, Veuve Clicquot global head of product, Collections and Innovation. “We are proud to partner with Canopy on the Pack4Good initiative, and to bring the Ecoyellow gift box to our customers.”
“The Veuve Clicquot Ecoyellow checks all the boxes. It proves packaging can be beautiful, luxurious, on-brand, and sustainable,” said Nicole Rycroft, executive director of Canopy. “We are thrilled to have Veuve as part of Pack4Good and for them to lead the way for other brands in reimagining the future of luxury – one that doesn’t compromise on quality or the planet.”
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