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Carsten Bruhn joins Ricoh North America as president & CEO


April 1, 2021
By PrintAction Staff

Ricoh today announced that Carsten Bruhn is now the president and CEO of Ricoh North America. A self-described “global citizen,” Bruhn brings more than 20 years of industry experience. He has led global teams that have successfully built digital transformation strategies and implemented services that solve crucial problems for organizations of all sizes – from global enterprises to small businesses.

“The opportunity that lies ahead for Ricoh, our partners and customers is incredible,” said Bruhn. “Customer behaviours, the increasingly changing workforce and the speed of digital transformation are driving toward the need for new business models, including digital services and subscription models, to name a few. And there’s so much to be energized about in North America specifically. We have a tremendous customer base, a passionately dedicated team and a network of dealer partners who share our commitment to solving challenging business problems today and into the future.”

Bruhn most recently served as corporate vice-president for Ricoh Global Services. In this role, he managed and fostered Ricoh’s relationship with the company’s largest, enterprise customers around the world. He focused on empowering customers to embrace digital transformation and built strategies with Ricoh’s best-in-class partners to enable businesses to transform into digital businesses.

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