Cenveo Inc. has launched of Kadena 2.0 as a cloud-based platform focused on the performance of print and mail communications, fulfillment and supply chain management for mid- to large-sized enterprises.
“This is the technology innovation the market has been waiting for,” said Michael Burton, Cenveo’s Chief Operating Officer. “By offering a unique set of expert applications within a single platform, Kadena transforms inefficient business processes and creates significant new value from our customers’ print and fulfillment communications programs.”
The power of Kadena is in its collection of expert modules, offering plug-and-play flexibility, so solutions can be quickly deployed from as many or as few modules as needed to fit customers’ exact business requirements.
At the core of Kadena is K-Center, a SaaS-based e-Commerce hub that acts as a control centre for initiating, tracking and coordinating print, fulfillment and sourcing projects across the supply chain. Other Kadena modules include:
K-List, a list processor for optimizing direct mail campaign performance,
K-Compose, a templating application for design personalization,
K-Proof, a virtual proofing tool for shortening review cycles,
K-DAM, a digital asset manager for flexible control of content assets, and
K-Source, a marketplace sourcing environment.
Cenveo plans to officially release K-Insight – a data analytics module – within the coming weeks. With it, users can optimize programs by identifying performance anomalies, analyzing trends and patterns and combining diverse data sets to generate new business insights.
“The Kadena platform is a direct response to customer needs to innovate customers’ supply chains to be more responsive and deliver better ROI,” said John Egan, Chief Product Officer with Cenveo. “At its core Kadena resolves two big issues for customers – supply chain fragmentation that results in inefficiencies and hidden costs and the need for agile technologies to help adapt to an increasingly digital marketplace and provide greater transparency across the chain.”
Kadena currently supports over 4,000 registered users, over 2,000 products and has processed over 6,000 projects since it was launched last year. Customers have come from a range of market segments including travel & leisure, food services, retail apparel, consumer software and utilities.
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