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Colordyne launches innovation business division


June 2, 2020
By PrintAction Staff

Colordyne Technologies has launched a new division within its company focusing on print engine development and innovation and targeting strategic integration partners (SIP) interested in adding inkjet to their technologies.

After Labelexpo Europe 2019, Colordyne announced several partnerships with SIPs to integrate its inkjet print engine technology into their printers and presses. Due to the response from SIPs and other press manufacturers, the company decided to develop a new division with this focus.

“We are excited to launch this new division of our company,” said Andy Matter, president of Colordyne. “Part of the differentiation process is creating a separate brand for the division. The unit will be identified as Colordyne, without ‘Technologies’, and our print engines are branded as ChromaPlex. We’ve also launched a separate website focused on our print engines and targeting SIPs to offer a tailored online experience for these customers.”

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Matter went on to say that the new division will help more companies take advantage of digital printing and deliver it to a wider range of markets.