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Connecting for Results presents educational seminar series at Graphics Canada

April 14, 2023  By PrintAction Staff

Strategic consulting firm, Connecting for Results (CFR), is sponsoring the Graphics Canada Seminar Series at this year’s expo, held May 11-13.

As the country’s largest graphic communications and printing industries tradeshow, the expo provides an opportunity for networking and a forum for learning opportunities including educational seminars and workshops.

With a number of current challenges and opportunities facing printers, CFR invites leading industry experts to share their insights and advice for navigating the current landscape.


The Graphics Canada Seminar Series includes five educational programs. Topics include automation solutions, cybersecurity, exploring the value of print, recruiting and retaining employees, and the results of the 2023 Industry Survey.

The Value of Print – Target your Efforts for Success (Friday, May 12, 3 p.m.)

This seminar will feature a panel of experts as they discuss areas where print has had a positive impact on their business success. Speakers include Sylwia Plawinski from Canada Post, who will share the latest insights and trends on the impact of direct mail. To discuss successful ecommerce and retail initiatives is Brendan Ireland from Staples, and Rich Pauptit from Flash Reproductions will discuss packaging from a manufacture’s perspective. To provide the insights from a customer’s perspective, Grace Chan from RBC will talk about marketing initiatives, and the value of printed material as part of the total marketing initiatives. These insights will provide a better understanding of trends, and the benefits of print products and services, to help communicate to our customers.

Top 5 Ways to Recruit & Retain Employees (Friday, May 12, 1 p.m.)

Between an ageing workforce and challenges attracting young talent, the current labour market can feel like a perfect storm. Connecting for Results’ experts, Heather Black and Nicky Milner, share best practices from winning organizations to help companies navigate the landscape to attract and keep the best talent.  Experts explore elements of the new workplace including work/life balance, diversity, inclusion, employee wellness, and flexibility. Their insights can help employers save on recruiting costs and develop company cultures based on current values, to win the talent war.

Robots, ‘Cobots’, & Other Automation Solutions (Thursday, May 11, 1 p.m.)

With ongoing labour shortages top of mind for many printers, automation is often a sought-after solution. Robots are one of the most valuable tools to help fill the gaps and associated increase in labour cost. Automation expert Patrick Douglas-Meis helps attendees learn the difference between a robot and a cobot and their comparative benefits and disadvantages. From print to packaging, the focus will also be on the economics of an investment into robotics.

Cybersecurity – Challenges & Opportunities (Friday, May 12, 10 a.m.)

Also in technology, the rise of digital printing and printers increasing reliance on networked systems has made them vulnerable to cyberattacks. These attacks can compromise the integrity of sensitive data, disrupt business operations, and damage the reputation of the printing company. Experts Mahmoud Gad and Grant Sandler from CyberLucent explore the different options and best practices for protecting a company against cyber-threats. With cybercrime on the rise, it pays to be proactive.

“We are very pleased to be sponsoring the Graphics Canada Seminar Series. Our topics are based on common issues we are seeing with our clients that impact the industry as a whole. Our aim is to help empower printers with the latest news and information to make informed business decisions for the future,” said Bob Dale, COO & sr. vice-president, Connecting for Results.

“The Graphics Canada Expo is an opportunity to connect and share relevant information on the latest trends and technology from across the industry. Our Seminar Series helps to focus in on key topics, providing more in-depth information and practical takeaways attendees can apply to their business,” said Dan Mustata, show director, Graphics Canada Expo.

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