By PrintAction Staff
By PrintAction Staff
Corona is piloting plastic-free six pack rings in select markets as part of the brand’s commitment with Parley for the Oceans to support eco-friendly packaging.
Although Corona is primarily packaged in glass and fiberboard, the brand says it sees an opportunity to help redesign a common source of plastic in the category: six pack rings. The plastic-free rings being tested are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife, Corona explains, whereas the industry standard plastic six pack rings are made from a photodegradable form of polyethylene that can result in increasingly smaller pieces of plastic if not recycled.
The plastic-free rings will be piloted in Corona’s homeland of Mexico at the beginning of 2019, followed by the United Kingdom.
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating,” said Evan Ellman, Corona Better World Director. “We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”
The partnership began with a commitment to protect 100 islands by 2020. “With roughly 8 MM metric tons of plastic entering the ocean each year, there is a need to confront the issue on multiple fronts, which is why Corona has adopted Parley’s A.I.R. strategy to not only ‘avoid’ and ‘intercept’ plastic as much as possible, but also help ‘redesign’ solutions that use the material,” according to a statement from the popular beer brand.
This past September, Carlsberg announced its cans will soon sport a more sustainable packaging. Named Snap Pack, the solution uses adhesive glue to hold the cans are glued together in a multipack instead of using shrink-wrapping, hi-cone rings or other secondary packaging solutions.