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CPEIA Rebrands as intelliFLEX Innovation Alliance

September 6, 2017  By PrintAction Staff

The intelliFLEX Innovation Alliance is the new name and new brand identity of the Canadian Printable Electronics Industry Association (CPEIA) based in Ottawa, Ontario. The association was established in November 2014 to focus on printable electronics.

At its annual general meeting in May 2016, members voted to give the CPEIA and its Board of the Directors the opportunity to expand the technology scope and membership of the association to include flexible, hybrid and wearable electronics, as well as rebrand the association. A statement describing CPEIA’s rebrand explains, “The new name reflects the diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics.”

The name intelliFLEX Innovation Alliance was determined by a ballot vote at the 2017 AGM. As part of the brand transition, the association revamped its programs to focus on the five key challenges faced by members: manufacturing scale up, product development, global market access, talent acquisition and financing.


“This new brand identity provides a better reflection of the diverse nature of flexible technologies that are at play both from a development and an applications perspective,” said Peter Kallai, President and CEO of intelliFLEX. “Many of our members were already involved in these tech domains, going well beyond our original mandate in printable electronics.”

With its expanded mandate, intelliFLEX covers related technology areas beyond its original mandate in 2D large area and 3D printable electronics. These include new types of smart materials, related semiconductors, integrated circuits, flexible and wearable electronics, smart textiles, hybrid electronics and software.

As before, intelliFLEX remains focused on products and applications for smart packaging, intelligent buildings and connected homes, aerospace and defence, automotive and industrial applications, health and wellness, intelligent documents, and consumer electronics.

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