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CRON-ECRM launching global flexo business unit

February 27, 2018  By Jon Robinson

CRON Machinery & Electronics Co., which describes itself as the largest global CTP manufacturer, announced it is forming a new business unit to serve the global flexo industry. It will be called the CRON-ECRM Flexo Business Unit (FBU). CRON first entered the North American graphic communications market in 2014.

The new unit will be led by Alex Lee, as the General Manager and Global Sales Director, and Marshall Hogenson has been appointed Vice President Americas, Flexo Business Unit. Hogenson will specifically be responsible for driving the flexo business in North, Central, and South America by naming dealers, handling key accounts, and developing regional strategic partnerships.

“This is an extremely exciting opportunity,” said Hogenson. “CRON’s reputation as a high quality, affordable flexo CTP option is growing rapidly. The potential is massive and CRON is well positioned to become a major player in the market.”


In addition to the Americas, CRON’s FBU will also focus on three additional regions: China, Asia, and EMEA (Europe, Middle East and Africa). Each region will have its own Vice President to drive growth in that market.

Hogenson joined CRON-ECRM in July 2017 as the Director of Sales, Flexo. He previously held positions at Creative Edge Software, which focuses on package design software products; Eastman Kodak, where he was the Business Development Manager, Country Manager, Canada, Packaging; OEC Graphics, where he served as the Corportae Director of Sales; and EskoArtwork, where he was the Global and Strategic Accounts Sales Manager and Director of Brand Owner Solutions.

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