According to Ad Age, a trade publication looking at the advertising world, subscriptions of digital magazines has doubled in the second half of 2011 compared to a year earlier.
Based on statistics from the Audit Bureau of Circulations, digital magazines are now estimated to have an audience of 3.29 million, compared to 1.46 million in 2010, a 125 percent increase. Even with the growth, digital circulation represents only about one percent of magazines’ total paid and verified circulation.
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