June 24, 2020 By PrintAction Staff
Direct Edge Media, a print communications company, is launching a campaign called #BringBackRetail to help drive business back into brick and mortar retail stores.
On Saturday, June 27, Direct Edge is kicking off the campaign by investing money into its business partners’ brands and reimbursing Direct Edge employees who make purchases at select retailers by up to $250. The campaign kickoff featuring Direct Edge employees will be held at the Irvine Spectrum Center in California at 10:30 am PT, encouraging team members to shop at a list of Direct Edge’s retail partners, including Vans, Quiksilver, Billabong, RVCA, Roxy, Tilly’s, Fox, etnies, Hoonigan, Volcom, Havaiana’s, VonZipper and more.
“As an organization, we have always valued our business clients as an extension of our Direct Edge family. Many of them have been deeply impacted by COVID-19 and we wanted to create a fun way to unite our employees while doing our part to support our business partners,” said Ryan Brueckner, CEO and co-founder of Direct Edge Media.
“Our intent is to support brick and mortar retailers and welcome additional brands to jump on board,” said Ryan Clark, president and co-founder of Direct Edge media. “While Direct Edge is one company looking to #BringBackRetail, we hope the initiative motivates the community to shop locally and support their favourite brands.”
“With Direct Edge’s incentives and program to #BringBackRetail, they’re not only supporting their own operations, but also their clients’ and customers’ financial future, as well,” said Becky McConnell, segment marketing manager of wide format inkjet at Fujifilm North America, Graphic Systems Division. “It’s invigorating to see Direct Edge’s innovative efforts when the entire industry is focused on rebounding from our current situation.”
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