Domtar Distribution Group announced today that its North American entities will be renamed Ariva. In Canada, specifically, Ariva becomes the new name for Domtar’s Buntin Reid, JBR La Maison du Papier, and The Paper House operations.
The Ariva name will also be applied to Domtar’s distribution efforts in the U.S., Mexico, the Caribbean, and Latin America.
“Our customers’ businesses and needs are changing in ways no one could imagine a decade ago,” said Mark Ushpol, Senior VP of Ariva. Ushpol added that Ariva has been established to create new partnerships around the globe. “Our new identity reflects our recognition of these fundamental changes and our commitment to work as a unified team to deliver new products and solutions to give our customers a competitive edge.”
Ariva will carry the new tag line Paper to pixels.