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Domtar Promotes Print Through Humourous Videos


March 5, 2013
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Domtar has released a series of videos which uses a humourous approach to illustrate the value of printed products. The four new videos are part of the company’s PAPERbecause campaign, which made its debut back in 2010.
“The PAPERbecause campaign has always promoted the responsible use of paper and the need to balance print vs. pixels, and we wanted to illustrate several instances of when paper is the most effective way to communicate on a logical and emotional level,” said Paige Goff, Domtar’s Vice-President of Sustainable Business and Brand Management. “Our previous office videos reminded people how Domtar has long been a leader in sustainable paper production, but with the new videos, we wanted to focus on everyday life.”
“We’ve been very pleased with the recognition PAPERbecause has received, and we think it speaks to a bigger point,” adds Goff. “Even after 2,000 years, there are times when no substitute for paper will suffice.”


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