One year before the start of drupa 2012, recognized as the world’s largest printing trade show, the show organizers have released the event’s anthem online.
According to Messe Dusseldorf, the three-minute song “Get ready to succeed” has “a modern dance-floor sound and is made available at this time to coincide with the Eurovision Song Contest Finals in Düsseldorf.”
The drupa song was not composed, written or produced by a professional band but by Messe Düsseldorf employee Dirk Zeisler who has been singing with the band Planet Five for years in his free time. Together with his friend Robert Taubler he developed the lyrics and melody. Several weeks later the song was arranged and produced and an advertising agency added photographic impressions to complement the music. Several gigs of the band are already planned for drupa 2012.
The first song came out in 1986, composed and sung by Dave Gibson. Since then, this song is played every morning when drupa opens its doors. Another song became famous for the millennium drupa, sung by Lucy Wende, produced by Rolf Lammers and Mal Sondocks. In 2004, visitors and exhibitors were musically welcomed by Elke Diepenbeck (licensed by Stephen Großer) and in 2008 it was Ladag Medien.
The drupa song for 1986 was also once named one of the three the worst corporate anthems by The Register, an IT publication in 2005. The other two songs were from The Association of International Glaucoma Societies and KPMG.
Listen to the 1986 drupa song by clicking below.