September 30, 2022 By PrintAction Staff
Lowe takes on the new role after having served as Drytac’s global marketing manager since January 2019. She joined the company in 2017 as marketing co-ordinator and has played a major role in the full re-branding of the business, working closely on Drytac’s new website, data sheets, literature, videos, guides and social media channels.
Lowe also launched the popular Drytac Blog, posting informative and educational articles every month, as well as the Case Study program, with more than 70 pages of case studies now available to view on the Drytac website.
In addition, Lowe manages and executes Drytac’s participation at trade shows around the world, while she also works with the sales team to run other events and open houses, offering customers greater insight into Drytac and its range of market leading solutions.
Prior to joining Drytac, Lowe worked full time in merchandising within the retail sector. She holds a bachelor of science degree in apparel, housing, and resource management, majoring in fashion merchandising and design, from Virginia Tech.
“I’m delighted to take on this new role and very much look forward to the opportunity of working with our marketing team to drive further awareness of Drytac and its leading products in regions worldwide,” said Lowe. “I am incredibly passionate about the business and the high-quality products we offer to customers, while I am also very proud to be part of a team of knowledgeable staff that share my desire for the business to continue to grow.”
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