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Popovich Named Dscoop North American Director

Kathy Popovich becomes the North American Director of Dscoop, the Digital Solutions Cooperative focused on HP printing and imaging technologies. She will lead the organization’s North American operations and activities, including building Dscoop’s global partner program, while working with EMEA and APJ region directors to formalize its global initiatives.

Founded in 2005, Dscoop today describes itself as an independent community of HP technology users, thought leaders and technical professionals. An international organization, Dscoop serves members in the Americas, Europe, the Middle East and Africa, Asia Pacific and Japan. Popovich will report to Canadian digital printing pioneer John Rogers, who currently serves as the Global Executive Director of Dscoop and sits on the organization’s North America Board of Directors.

Popovich brings more than two decades of agency and corporate experience to her new role at Dscoop, which points to her focus on strategic planning, helping companies meet their business goals and objectives. Over the past decade she has held senior leadership and executive roles, blending strategy, creativity and collaboration across disciplines.

“I am pleased to welcome someone of Kathy’s business acumen and passion for innovation to Dscoop,” said Rogers. “Kathy’s broad experience, having worked with enterprise organizations and large brands as well as small businesses and startup brands, is an excellent fit to our future development needs.”

Popovich is a former member of Dscoop’s marketing committee, and as a colleague of Jay Dollries, Dscoop North American Board Chair while serving as the marketing and communications director of Innovative Labeling Solutions, a Dscoop member. Most recently, Popovich was the CMO for Prolanthropy, a management services firm providing turn-key foundation management services for professional athletes nationwide.

“I am excited to be joining Dscoop as the North America Regional Director and am looking forward to working with the board to lead the organization toward future growth,” said Popovich. “As Dscoop has just celebrated its 10th year in existence, our focus will be on creating a roadmap for the future success of this dynamic and ever-evolving user community.”