EFI of Foster City, California, purchased Online Print Solutions (OPS), which develops software for Web-to-print, publishing and cross-media marketing. OPS software is to become part of EFI’s Productivity Software portfolio.
EFI states it will continue offering its Digital StoreFront software along with the newly acquired OPS products, with future plans to integrate OPS features into Digital StoreFront. Ultimately, this will result in a single new platform as the two product groups are combined over the coming years.
“We are very pleased to bring OPS into our growing Web-to-print customer community and combine our world-class offerings in the market,” stated Marc Olin, Senior VP and GM of EFI’s Productivity Software division. “With our track-record of providing the industry’s largest and most comprehensive cloud offering, EFI has seen Web-to-print expand and become a standard way of doing business around the world.”
OPS, consisting of a privately held Australian company called DataCreation Pty Ltd. and an Irish company called Online Print Marketing Ltd., has offices in Dublin, Boston, and Sydney, Australia.
“The OPS team and I are very excited about joining EFI, a clear leader in MIS/ERP and e-commerce software for print,” stated Mark McGowan, founder of OPS. “We look forward to sharing our expertise in the areas of Web-to-print, cross-media marketing, and variable data printing to enhance EFI products.”