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EFI to Acquire Toronto’s Entrac Technologies

July 19, 2011  By

California-based Electronics For Imaging Inc., announced an agreement to acquire Entrac Technologies, which is a privately held company based in Toronto. With more than 4,000 installations in North America, Entrac develops self-service and payment applications, including technologies for mobile printing. The transaction, with undisclosed financial terms, is expected to close in the third quarter of 2011.

“Entrac’s self-service products expand the portfolio of products and services we can offer to providers of business services,” said Toby Weiss, GM of EFI’s Fiery business unit and Senior VP of the company. “In addition, the Entrac payment technology offers new possibilities for future EFI products in both our traditional print-for-pay markets as well as the enterprise markets.

“For example, adding EFI’s PrintMe cloud printing to existing Entrac products,” continued Weiss, “will make it even easier for customers to begin offering self-service printing to mobile workers, students, guests, and patrons.”


Entrac is to become part of EFI’s Fiery business unit and the company plans to target the technology at range of customers like franchise print shops, office supply retail stores, hotels and hospitality businesses, universities, convention centers, airports, transit stations, museums, libraries and many other locations worldwide.

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