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Fedrigoni rebrands itself, renames self-adhesives division

March 29, 2021  By PrintAction Staff

Fedrigoni, a manufacturer of special papers for graphics, packaging, publishing and self-adhesive materials since 1888, has reinvented itself and launched a new global image designed by Pentagram.

The graphic design company has applied a new identity to Fedrigoni, streamlining the different brands that have joined the group over the course of successive acquisitions, and creating a new, homogeneous name and image for the self-adhesive materials division, which, from a plurality of brands and companies – Arconvert, Ritrama and IP Venus – has now become a single brand, Fedrigoni Self-Adhesives.

“With this brand renovation project we are laying the foundations to build an important global group, and continuing along the growth path that allowed us to cushion the impact of COVID-19 on the market, and to achieve all our objectives in terms of acquisitions, strengthening of management, innovation, development of new products, processes efficiency, acceleration of sustainability, and now a new and distinctive image on a global level as well,” said Marco Nespolo, CEO of Fedrigoni Group.

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