Monique Hanis joins the Sustainable Forestry Initiative Inc. (SFI) as Chief Operations Officer and Vice President of Marketing and Communications. SFI is a non-profit organization responsible for maintaining, overseeing and improving the internationally recognized Sustainable Forestry Initiative (SFI) standard.
Hanis most recently served as Director of Communications for the Solar Energy Industries Association. She also held strategic roles at America’s Community Bankers, the Mortgage Bankers Association, and Independent Community Bankers Association. She currently sits on the board of directors for the Washington, D.C.-metro chapter of the International Association of Business Communicators.
“As we work toward greater adoption and recognition of the SFI program, Monique’s extensive branding, strategic marketing and media relations experience brings valuable vision and leadership to our team,” stated Kathy Abusow, SFI President and CEO.
The SFI program recently hit a significant milestone as more than 200-million acres (81-million hectares) in North America are now certified to the SFI forest management standard.
“Typically, customers, governments and consumers prefer wood, paper and packaging products that are produced from responsibly managed forests and we have a critical role making sure these options are made widely available and visible,” stated Hanis.
In addition to her marketing roles, Hanis, as COO, also takes on the responsibilities of managing financial and administrative operations for the independent, non-profit organization.
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