News Headlines
Hazen Paper creates two-sided custom holography

August 31, 2020  By PrintAction Staff

Hazen Paper Company has launched a two-sided promotion to demonstrate cutting-edge holographic technologies. Hazen’s team designed the artwork on both sides to showcase specific visual effects with nano holography that provides a more dramatic three-dimensional effect than lenticular printing.

The front of the promotion features a fire-breathing dragon with glittering scales. In order to create a blast of moving flames, Hazen used registered, custom colour-motion and multi-channel holography. The back of the promotion features a random repeat custom holograph, “random burst,” which creates a moving, three-dimensional flash backdrop for a flock of butterflies.

Created at Hazen’s state-of-the-art holographic lab and manufactured at the company’s Holyoke facility, the promotion was created using Hazen Envirofoil, sub-micron transfer-metallized to use less than 1 per cent of the aluminum of traditional foil laminate and a recycled film carrier. The environmentally-friendly Envirofoil is repulpable as paper after de-inking. It was offset printed using UV-cure inks by AM Lithography.

According to Hazen, the most unique aspect of the promotion is that it is two-sided custom holography, transfer-metallized on both sides.

“It hasn’t been done before,” said John Hazen, company president. “The ability to transfer-metallize a lightweight stock on two sides with custom holography opens up the potential for use in many applications where consumer impact is key. It’s very exciting.”

Print this page


Stories continue below