The Hazen Paper Company was presented a Gold Leaf Award by the Foil and Specialty Effects Association (FSEA) at “Amplify: The Print, Finishing and Embellishment Event,” held by FSEA and the Association for Print Technologies recently in Minneapolis, Minn. Hazen garnered recognition in the category of “Best use of overprinting foil” for the 2021 enshrinement yearbook produced for the Naismith Memorial Basketball Hall of Fame in Springfield, Mass.
Hazen used custom holography to replicate the LED lighting of the iconic Hall of Fame dome, employing edgeless Hazen-Lens technology to create a pulsating play of light in front of a radial burst of two-channel holography. Treatment of the Basketball Hall of Fame logo also utilized holography to emphasize the basketball’s pebbled texture against the smooth reflective sphere of the dome. The holography was registered to a tolerance of 1/16-in. for near-perfect alignment during printing.
Hazen originated the holography for the yearbook completely within its vertically integrated Holyoke facility, for superior quality, performance, and efficiency. The custom holograms were created in Hazen’s holographic laser lab, then micro-embossed and transfer-metallized onto 12-point WestRock Crescendo C2S using Hazen’s Envirofoil process.
Agency GO of Hartford, Conn., designed the limited-edition yearbook cover, which was printed and individually numbered for authenticity on an HP Indigo digital press by Starburst Printing of Holliston, Mass.
Hazen also received a Silver Leaf Award from FSEA for “Best use of foil/embossing in a calendar (industry)” on the holographic Hazen 2022 calendar “Here Comes the Sun.”
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