Software, hardware and service provider Cansel is introducing Cobalt Graphics Distribution, a new company that will operate as a national distributor of wide-format, flexographic and offset products to the print communications market in Canada.
With the launch of Cobalt, the Cansel Geospatial division will continue to distribute wide-format products to its Architecture, Engineering and Construction (AEC) customers while the new, independently run Cobalt will retain the employees, suppliers and relationships that are focused in the reprographics, wholesale distribution and printing markets.
The creation of the new company recognizes that customers in the printing industry have very different needs from Cansel’s historic customer base and allows flexibility and creativity to respond in a different way to this opportunity, Cansel explains.
“For years Cansel has been growing our wide format equipment, service and support business focused on servicing our AEC customers. After several key acquisitions, the time was right for us to develop a national organization focused on the world of visual and graphic print communication to service and support our rapidly growing non-traditional customer base,” says Stephen Fletcher, President of Cobalt.
Cobalt says its warehouses, service technicians and sales people will be located across the country. As well, a new e-commerce platform will be launched as well as centralized order processing for possible customer experience.
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