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Graphics Canada Announces Cross Media Conference

The Graphics Canada trade show, happening in Toronto November 21 to 23, will feature a conference program that looks a print’s role in the larger media mix. Show organizers have confirmed the lineup of presentations that encompasses various aspects of marketing in today’s multimedia world. Presentations are free to attend for anybody with a show badge.

Day 1

Boost your Direct Mail with the power of direct marketing
Javed S Khan, President & Founder EMpression

Learn to master Email Marketing communications with a comprehensive look at best practices like the ideal time to send email, build stronger subject lines and how other business owners & non-for-profits are increasing engagement, revenue and profits.

Keeping print relevant in an increasingly digital world
Panel discussion moderated by Amy Bostock, DM News

Mobile marketing, QR codes, augmented reality, iPads and other tablet devices – these are all new communication alternatives to print. In this panel discussion you will learn how the Canadian printing industry can continue to keep relevant in the minds of CMOs and customers by combining the strength of print with electronic communications technologies.

Data is the game changer!
Kristi Kanitz, General Manager, Flagship Software and Director, Hosted by NAMMU

Right across the DM media spectrum, the data you choose to collect and use, is fundamental to your campaign success and business growth. Period. DATA 101 is for you, the start-up who is confused by the glitzy terminology and recipes for success out there. It is also for experienced, thoughtful marketers who want to review the essentials. Learn five data essentials that up your game and grow business.

Nissan North America mixes things up to Keep Summer Rolling
Michael Oliver, SR VP Creative Director The Marketing Store Worldwide

An in-depth overview of the different components of the campaign and how they were createdLearnings on how to balance messages in a multi-channel campaign to drive engagement Customer experience mapping and how it can influence your communication approachA vision for the future of cross-channel communication in the automotive industry

The Risks of Misleading Information
Laura Artibello, President, CCPO

DirectMail: It Just Makes 5 Senses
Scott Pinkney, Creative Director, BBDO/Proximity

Today more than ever consumers are looking to be entertained, engaged and amused. And no other channel has the means to connect with a consumer on so many levels. In fact, it can engage with all five senses. Touch, taste, sound, sight, and smell. By leveraging new printing technology and the power of digital innovations, Direct Mail will continue to be a powerful tool in any marketers’ toolbox.

Day 2

Bringing Mail & Email Together
Geoff Linton, Co-founder & VP, Inbox Marketer

Learn how incorporating email into your communication and sales processes can provide lift results and improve campaign metrics. Through real B2B and B2C case studies, Geoff will demonstrate how to integrate email for acquisition, prospect nurturing and measured ROI. In this session you’ll learn how to: whether to put email before or after your physical campaigns, integrate email with your physical communications, use email to nurture prospects and grow existing accounts, set up the infrastructure necessary to support email marketing for your organization, efficiently grow an opt-in email list…

The power of variable printing
Panel Discussion moderated by Amy Bostock, DM News

Variable printing is more than just slapping a name on an envelope. Variable data printing opens a world of marketing information for printers. Providing vital information of customers’ needs and preferences, VDP proves to be beneficial for the customer, but also to businesses. In this session learn how gathering this detailed customer information for use in direct marketing pieces can easily cater to your customer’s needs.

Thou Shall Not Live by Direct Mail Alone
Andy Sampogna, Direct Marketing, Senior Advisor, Canada Post

Examine concepts of cross-media marketing and how physical, digital and traditional media can work together to bring greater effectiveness and ROI to your client’s business

AMPLIFY Direct Response
Derek Lackey, C.E.O., e10 Egency

Using a combination of Direct Mail, Email Marketing and social media sharing we will examine how you can generate 50% + response rates on promotion campaigns.

Bring Print To Life with Augmented Reality
Nigel Newton, Country Manager, Layar App

There is a strong desire for innovation in print. Layar is a world’s leading platform for augmented reality and interactive print. They enable publishers and advertisers to enrich their print material with engaging digital experiences – all without hiring developers or installing software.

See how printers, publishers, brands and services around the world are using Layar to captivate audiences enabling them to: grow their business, increase customer and brand engagement, achieve higher conversion rates, get competitive added value for advertising