HP Reaches Five-year Shutterfly Deal

PrintAction Staff
August 21, 2017
By PrintAction Staff
HP Inc. reached what it describes as an historic deal with Shutterfly, one of the world’s largest online retailers and manufacturers of personalized products and services. The agreement includes Shutterfly acquiring a second phase of HP Indigo 12000 press and naming HP as its preferred digital press provider.

In its most recent quarter, ended June 30, 2017, Shutterfly generated net revenues of US$209.0 million, a two percent year-over-year increase. The company projects it will reach net revenues from US$1.135 billion to US$1.165 billion by the end of its current fiscal year.

The announcement comes just a year after Shutterfly acquired a first phase of 25 HP Indigo 12000 presses, making its combined order the largest deal by far for HP Indigo.

“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, President, Imaging & Printing Business, HP Inc. “… Shutterfly leads the market in high-quality photo based printed products and we are incredibly pleased to be part of that success.”

Shutterfly plans to use its new fleet of HP presses to produce a range of personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes.

The new 29-inch HP Indigo presses are to be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season. Shutterfly will also use HP PrintOS software for its full HP Indigo fleet.

HP now has 500 Indigo B2-size presses operating in 50 countries around the world.

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