Koenig & Bauer AG (KBA) acquired a majority stake in sales agency Deltagraf Representações Comerciais based in São Paulo, Brazil, allowing the German press maker to run its own sales and service subsidiary in Latin America’s largest market.
The new Brazilian subsidiary is operating under the name Koenig & Bauer do Brasil. This follows the foundation of KBA Latina SAPI de CV based in Mexico city in August 2012 for covering markets in Mexico, Venezuela, Colombia, Ecuador, Peru and Bolivia.
As the world’s second-largest press manufacturer, KBA aims to expand its position in the growth market Brazil with this investment in sales and service. In addition, the change of name signals the long-term commitment to the customers there.
“It is our goal to continually strengthen our presence in Brazil,” stated Jan Drechsel, KBA Sales Director.
Deltagraf took over all sales and service activities for KBA web presses in Brazil six years ago, and added sheetfed presses in March 2009. The agency placed several presses into the market over this time, with firms like Oceano und Editora Abril that prints on several 16- and 48-page Compacta commercial presses, as well as single-width Comet newspaper presses.
Brasilgrafica, the largest Brazilian packaging printer, has two KBA Rapida 106 sheetfed presses, a plinth-mounted eight-colour press with two coaters, as well as an eight-colour Rapida 106 with coater. Atualcard, one of the biggest Internet-driven printers in Brazil, has installed two Rapida 105 presses, one in the middle of 2012 and the other at the beginning of this year.
The new Brazilian KBA subsidiary will also offer service support to printing firms in Argentina, Chile, Uruguay and Paraguay. Managing Director Luiz Cesar Dutra has over 20 years of experience in the graphic arts industry. He is supported by a 20-person team, which includes Service Manager Sigfried Köstlein, Sales Manager Lincoln Lopez, Finance Director Fernando Maia.