Montreal’s Objectif Lune has signed an agreement with UK-based Intec Printing solutions to distribute Objectif Lune’s PrintShop Mail Suite VDP software. Intec manufactures colour printers for multimedia and heavy stock printing and has its own network of 70 partners.
“As software providers, partnering with key industry players and expanding our market reach is essential for sustained growth,” said Colin Casey, Director of Business Development for Objectif Lune EMEA. “With a worldwide presence and a strong distribution network, we are confident our association with Intec will help us in further promoting the value and necessity for organizations to integrate personalization in their core strategy and business processes.”
“This is a very exciting agreement,” said Ian Melville, founder and Managing Director of Intec Printing Solutions Limited. “On their own, our printers are hugely capable but when used in conjunction with PrintShop Mail Suite, their full potential can be truly realized.”
Objectif Lune acquired Melbourne, Australia-based PrintSoft and its line of products in July 2011. In the past year, it has expanded its presence in Europe by opening new offices in Italy and Russia and now operates in 21 countries.
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