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Simpson Print launches Sawmill Display

Simpson Print of Bloomingdale, Ont., has launched a new division, Sawmill Display, to specialize in business décor, custom retail merchandising, exhibits and displays, tradeshow and module systems, and commercial display.

Simpson Print President Carla Johanns says the new division is “our answer as to how you diversify,” and will address the evolving retail world and the growing trend of pop-up retail —  temporary sales establishments that emerge for a few hours, days or weeks, creating a new touchpoint for brands to engage with customers. This opportunity allows businesses to experiment with short-term sales strategies without having to invest in a permanent location.