Vistaprint Opens Bricks and Mortar Store in Toronto

PrintAction Staff
June 12, 2017
By PrintAction Staff
Vistaprint Studio, the company's first ever brick and mortar, is now open in Toronto at 720 King Street West. (CNW Group/Vistaprint Studio)
Vistaprint Studio, the company's first ever brick and mortar, is now open in Toronto at 720 King Street West. (CNW Group/Vistaprint Studio)
Vistaprint has opened its first ever bricks and mortar retail space in downtown Toronto, giving business owners direct access to its existing marketing products as well as new in-store offerings. These include free design services, the ability to touch and feel products, and to get face-to-face help by the store’s VP Coaches.

A recent survey of the company's North American customer base found that nearly two-thirds (64 percent) of business owners want more 1:1 in-person support when designing their new marketing materials.

“We've listened to and worked with our customers along the way to provide the best of both worlds in Vistaprint Studio – the efficiency and convenience of the online world with the engaging, personalized experience in-store,” said Trynka Shineman, CEO of Vistaprint. “At Vistaprint Studio we are offering exclusive services you can't find anywhere else, including free graphic design – services we heard our customers want and which solidify our investment in the success of their businesses, now and in the future.”

Vistaprint explains it has purposefully designed the retail space as a flexible environment to continuously tailor the experience to the needs of the local business owners. As mentioned, Vistaprint Studio also features complimentary one-on-one design services — services Vistaprint explains that business owners would have to pay upwards of $100 per hour elsewhere. The new retail Vistaprint also provides free shipping to the store and new technologies for creating marketing materials such as an interactive touchscreen logo maker.

Vistaprint Studio is located at 720 King St. West and operates six days a week, Monday to Saturday. The company will offer unique workshops throughout the year in the Studio.

Vistaprint is a global e-commerce brand that has worked with more than 17 million micro business owners to promote their business with printed and digital marketing products.

Comments  

 
+1 #2 Chris 2017-06-20 08:20
Imagine showing up to work each morning and being greeted by a line up of "customers" looking for free design? It's a nightmare!
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+4 #1 Bill 2017-06-13 13:36
Free design to go along with their next-to-free printing. Yet another slap in the face to the industry, and all those who try to make an honest living in this business.

I wonder if the people working there will work for free?
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