Hemlock Partners with Tagga for Interactive Print
By Jon Robinson
Hemlock Printers today announced a new partnership with Tagga, a rising cross-channel marketing company based in Vancouver, British Columbia, which works with high-profile brands like Red Bull, Ulitmate Fighting Championship, Adidas, Stonyfield, Sun-Maid, Canon, Paramount, Old Navy, Lindt and Ferrero Rocher, among others.
Tagga is primarily focused on integrating social, Web and mobile technologies, using platforms like SMS messaging, Facebook and Twitter, to create connections between brands and customers. Its Cloud-based cross-channel campaign software – and related reporting functions – allows clients to determine where and when a consumer is interacting with their brand. This ultimately results in very precise conversion-rate metrics. Tagga also runs a Labs division to provide creative services geared to this cross-channel approach.
Through the partnership, Hemlock will be able to supply customers with interactive print opportunities, as well as interactive digitized content that is accessible from mobile, tablet and desktop devices for unique promotional campaigns.
“We work with a wide array of leading brands for their print and distribution requirements, and this partnership now allows us to provide an exciting new dimension to their marketing plans,” stated Richard Kouwenhoven, President and GM of Hemlock. “Using a small footprint for QR or SMS codes on their packaging, hang-tags or catalogues, a bold and simple interactive connection can be made with compelling promotional or informational offers.
“We know that now over 70 percent of Canadians use their mobile phone while shopping in-store,” continued Kouwenhoven, “So we looked to Tagga to help us take the print connection to the next level.”
Hemlock Printers works with its own roster of high-profile brands through print and is one of the largest commercial printers in the Pacific Northwest. The company operates out of a 100 percent carbon neutral plant in Burnaby, BC, with offices in Victoria, Seattle and San Francisco.
“We knew Hemlock was the right partner for us to expand our offering in the print realm,” stated Amielle Lake, Tagga Founder and CRO. “We already work internationally with Adidas, Dole, Red Bull and many others, but saw an alignment with the focus and scope that Hemlock could bring to a whole new segment of the market.”