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HP commits $200M to sustainable ink innovation with water-based print solutions

The investment will power both digital and sustainable print transformation in corrugated packaging and textiles


October 29, 2019
By PrintAction Staff

HP Inc. has announced a US$200-million investment over the next five or more years to develop water-based ink technologies for printing digitally on corrugated packaging and textiles.

The company says its commitment complements ongoing HP investments in other printing technologies and markets aimed at creating sustainable digital print solutions, noting that traditional textile colouration makes use of technologies that can be problematic from a water emissions perspective. World Resources Institute estimates about 20 percent of industrial water pollution comes from garment manufacturing.
 
“Investing in water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel business growth for HP,” says Santi Morera, General Manager and Global Head of Graphics Solutions, HP Inc. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler and more sustainable water-based printing technologies that meet the quality, performance and economics needed by these markets.”

The announcement builds on HP’s existing research in water-based ink technology, such as for the sign and display market. Water-based HP Latex Inks, for example, are described to be a durable, versatile and safer alternative for existing inks used for signage and displays.