Features Premedia Software
HP enhances Amplify program with AI features

HP expands its Amplify service, which is a customizable program designed to help partners achieve positive AI outcomes by offering AI guidance, tools, resources, training, and certification. The program has been enhanced with new AI-powered tools, a refreshed HP Future Ready AI MasterClass content in multiple languages, and global expansion of the HP Business Partner Program.

“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” said Kobi Elbaz, SVP and general manager, global channel, sales innovation and operations at HP. “Collaboration with our partners fuels growth and enhances capabilities, leading to more meaningful customer experiences and outcomes.”

HP is also launching HP Amplify AI, a persona-based program that is tailored to enhance partners’ unique capabilities and drive AI outcomes. This new program will include HP Amplify AI HUB, a centralized resource for AI training, certification, and tools, offering role-based opportunities to help partners sell AI devices and solutions more effectively.