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HP launches first print‐industry mixed reality service

November 9, 2021  By PrintAction Staff

HP introduces HP xRServices, powered by Microsoft Hololens 2. This solution creates a virtual-real world combination in which customers can connect with HP engineers in a split second through mixed reality, advising them on any issue, at any point of their print production.

Wearing the Microsoft Hololens 2 headset and supported by HP xRServices solution, users will get the feeling of being physically present with a virtual coach who will guide them through the process, meaning no time is wasted on long service calls. Resolutions are swift and press downtime is minimal.

Compatible with all HP Industrial Printers hardware, users can be trained quickly to doing tasks, guided step-by-step with their virtual HP engineer, the instructions moving with the employees to easily direct them to the parts or problems they need to solve in a second. By leveraging HP’s Print OSx, managers will see how to combine the data generated from doing the work with transactional data to drive optimization and smoother productivity for future.


“HP has a strong record of reinvention, always propelling customer needs as the key driver for technology advancement. Microsoft’s mixed reality solutions offer a tangible mechanism that helps drive the changing landscape of human interaction. HP and Microsoft working together on reinventing services was a clear winning formula. We are confident HP’s xRServices, and Microsoft’s HoloLens2 and Remote Assist applications, will bring simplicity and ease to HP’s support operations and will be a catalyst for positive change in customer support throughout the industry,” said Tracy Galloway, corporate vice-president & COO at Microsoft.

Haim Levit, general manager for HP Indigo and WW Industrial Go to Market, added, “With the exponential rise in digital printing fuelling the industry, customers have less time for service calls and higher production runs to meet. The way we deliver services in this ever-evolving business and work environment is changing fast, and working with Microsoft on this project was a common-sense solution. We are redefining services for the industry, by providing our customers with a solution that not only saves them time, but also optimizes their revenue opportunities.”

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