HP serves customized champagne labels at Cannes Lions
June 21, 2018 By PrintAction Staff
At an international awards festival celebrating the creative and marketing communications industry, a new collaboration is showcasing how labels and packaging can impact in a personal and memorable way.
HP has partnered with sculptural artist Karen Chekerdjian to produce uniquely personalized and customized labels and packaging for Moët & Chandon MCIII Champagne at Cannes Lions 2018. Each day of the event, HP produced personalized labels and packaging for Moët & Chandon MCIII with the names of the daily Grand Prix winners.
The limited edition packaging is an artistic printed recreation of a six-sided gold sculpture designed by Chekerdjian, whose signature was featured on each numbered box.
HP also collaborated with Serafi, a Barcelona, Spain-based print service provider, to demonstrate the capabilities of the latest HP Indigo printing technology, including an HP Indigo 12000 Digital Press, new HP Indigo silver ink, and HP Indigo 6900 digital press, transforming the media and items into customized luxury pieces with silver and gold metallic effects.
In addition, 300 jurors received a personalized champagne bottle, and 400 platinum pass attendees received a digitally printed box with champagne and chocolates in a “toast to creativity” containing a personalized champagne bottle and chocolates, in a box printed on an HP Indigo 12000 Digital Press.
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