At the ISA Sign Expo in Las Vegas, continuing until April 6, HP introduced new ink and media options for its large-format portfolio, including an ink upgrade system and Color-Logic metallic option for the Scitex FB7600 printing system. HP also introduced the first two partners within its ColorPRO strategy and a new global medias distribution partner.
The Enhanced Color Pack (ECP) upgrade for the Scitex FB7600 and FB7500 systems is described by HP as a scalable ink option geared toward point-of-purchase (POP) applications. Available for six-, seven- or eight-colour configurations, the first two inks (orange and light black) of EPC are expected to be available worldwide on May 1.
HP FB225 Orange Scitex Ink expands the printer’s colour gamut for what HP describes as more realistic skin tones, while also naturally increasing the available spot-colour range for brand-based work. HP FB225 Light Black Scitex Ink, according to HP, creates smoother grey solids and improves neutrality. This ink can be added to the printing system’s six process colours. This Enhanced Color Pack can be employed by existing HP Scitex FB7600 or upgraded FB7500 users.
HP used the ISA show platform to announce the availability of a previously introduced metallic colours effect application, supported by HP software partner Color-Logic, for the Scitex FB700 and FB500 printers. The Color-Logic software enables customers to produce metallic effects for applications like retail signage and package prototyping. It requires the Color-Logic Printers Design Suite & License, HP FB251 Scitex White Ink and HP-approved media for metallic substrates.
At the ISA Sign Expo, HP announced it has entered into a licensing agreement with Brand Management Group (BMG), a company specializing in media distribution worldwide. HP states this move is to improve service quality and availability of its sign and display media for HP Latex Inks. BMG is expected to begin distributing HP-branded media through its global network of dealers on May 1, 2013.
HP also announced at ISA Sign Expo that Aurora Specialty Textiles Group Inc. and Cooley Group are the first external companies to introduce sign and display medias engineered with ColorPRO technology. In 2012, HP introduced its ColorPRO strategy as a set of substrate specifications to meet performance standards, primarily for its large-format portfolio and the HP Inkjet Web Press series.
Aurora Specialty Textiles and Cooley have now committed to develop, manufacture and distribute textile substrates for use with HP Latex Inks and non-PVC banner solutions for use with HP Latex and UV ink products, respectively. These new media options are expected to be available in late summer 2013.
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