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Hybrid Software partners with Digimarc


December 10, 2021
By PrintAction Staff

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Hybrid Software has entered into a partnership with Digimarc Corporation.

Combined with Hybrid’s cutting-edge software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.

“Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,” said Patrick Coussement, managing director, Hybrid Software. “We look forward to a long relationship with Digimarc and a shared commitment in providing scalable technology for our customers and partners.”

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Hybrid and Digimarc have a longstanding history of providing leading technology to the packaging print market. Digimarc Verify has been available to select customers since 2020, in Hybrid Software’s Cloudflow software to allow for error-free inspection of Digimarc digital watermarks within automated workflow processes.

Building on the integration already available in Cloudflow, HYBRID Software also plans to add Digimarc support to its PACKZ PDF editing software enabling application and detection of digital watermarks during the prepress phase.

The current integrated version of Digimarc Verify with Cloudflow is available today. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.

“We are excited to join in this partnership with Hybrid Software,” said Ken Sickles, Digimarc chief product officer. “Our organizations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.”