ICON Digital Productions Inc. of Markham, Ont., has acquired controlling interest in Asterisk Media, a Toronto-based creative studio. Asterisk Media will now operate as a division of ICON Digital and will be rebranded as ICON Motion Inc. They will continue to operate from their current Liberty Village location.
Asterisk specializes in creating video content for multiple platforms. “We started this company after seeing the impact of how digital enabled viewers to have two-way conversations with brands,” said PJ Lee, Founder and President of Asterisk Media, who will serve as President of the newly created ICON Motion division. “We decided to build a company that was nimble and able to produce high-quality, high-frequency content that matched our partners’ content strategies.”
ICON explains the deal will enable it to offer Asterisk’s suite of services such as commercial production and post-production, as well as 360/VR and livestream. “This is an excellent fit with our overall growth strategy to be a multi-faceted visual communications company and is consistent with our company mandate to be ‘All Things Visual’” said Juan Lau, CEO and President of ICON Digital.
This is ICON’s second acquisition of 2017, following its February purchase of Toronto Trade Printers (TTP). The ICON group of companies reached $32 million in sales last year prior to the TTP and Asterisk acquisitions. With offices in Toronto, Markham, Montreal and New York City, ICON Digital now operates four divisions with high-end production capabilities for display graphics, digital signage, commercial printing and video production.
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