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IKEA Promotes New Catalogue with Vending Machine

This month, IKEA Canada is promoting the arrival of its 2016 catalogue with the use of Twitter-activated vending machines that dole out gift cards at specific store locations across Canada. The company, which scored a resounding success last year with its bookbook catalogue video promotion, now with close to 18-million views on Youtube, has titled its newest initiative “Grab Life by the Catalogue.”

Over the last two weekends in August, all IKEA Canada stores have installed what the company refers to as social media vending machines which, at the push of a button, gives each user a unique #PIN number that when tweeted to @IKEACanada with #GrabLifeByTheCatalogue, will generate a variety of prizes, including the opportunity to win a grand prize.

“We know that Canadians like to engage and connect through social media,” said Stefan Sjostrand, President, IKEA Canada. “Throughout August we hope to excite our customers about the new 2016 IKEA Catalogue and inspire them to turn their dream home décor projects into reality.”

The remaining stores using the promotion, through August 27 to 30, include: IKEA Boucherville, IKEA Coquitlam, IKEA Edmonton, IKEA North York and IKEA Vaughan.

IKEA Canada has 12 stores in total, which are visited by over 25 million people every year. The company has 361 stores in 50 countries worldwide, which are visited by more than 800-million people every year. Last year the IKEA.com Websites attracted 1.1 billion visitors.