drupa Names Six Themes for Innovation Park

PrintAction Staff
March 03, 2015
By PrintAction Staff
drupa 2016 in Germany is to include what the exhibition organizer, Messe Düsseldorf, describes as six theme parks in the drupa innovation park (dip), covering 32,000 square feet in Hall 7. A “dip energy lounge” is also planned to promote dialogue between industry peers.

In mid-February Messe Düsseldorf announced it would move from its longstanding 4-year show cycle to hold the event, widely recognized as printing's largest trade show, every three years. The new cycle begins after drupa 2016, taking place from May 31 to June 10.

“The drupa innovation park is a fantastic way for young companies and start-ups, as well as global players with forward looking solutions and applications, to present themselves,” said Sabine Geldermann, Director of drupa. dip was introduced at drupa 2004. “[dip] will give visitors a chance to get insights into the technologies of the future. We believe that this opportunity will give our industry an indispensable tool to support strategic business decisions.”

dip 2016 Theme Parks

1. Multichannel Publishing & Marketing Solutions
This area will cover topics such as management of cross-media content/assets, web and app publishing, as well as database publishing and marketing and brand management solutions. Potential applications and trends like augmented reality, NFC applications and customized mass production will also be addressed.

2. Web-to-Media & E-Commerce
This area will focus on solutions for Web-to-publish and Web-to-print, E-commerce and shop platforms, cloud publishing and Web editors for design/print and HTML 5.

3. Process Optimization & Automation
This park will include topical solutions and innovation, including: Management information systems, enterprise resource planning, print automation with JDF/JMF, workflow management from pre-press to finishing, process and quality control systems, industrial robots and automation technologies.

4. Added Value in Print
The focus will be on finishing, further development and the advanced added-value of print products, including innovative substrates, new finishing methods, packaging, label printing and displays, green printing and secure printing.

5. Innovations in Printing Technologies
Modern printing and process technologies will be presented like functional printing, printed electronics, 3D printing, prototyping, visualization and workflow.

6. Business Models
New business concepts and models, strategic cooperation and marketing platforms, as well as finance concepts and franchising and license models will be the subject of this thme park.

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