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In celebration of Red Bull Music Festival’s return to Montreal and Toronto, Red Bull Energy Drink and Red Bull Sugarfree cans are featuring a limited edition design to promote the Red Bull Music Festival Contest, running July 9 to August 31.
Each fall since being awarded the interior and exterior ad program contract at Edmonton International Airport (EIA) in 2016, Pattison Outdoor Advertising has spearheaded a series of Lexus Canada mesh banner wraps that cover the majority of the North- and East-facing sides of the original EIA air traffic control tower, reaching Lexus’ key audience of business and leisure travellers.
Aperol – an Italian bittersweet aperitif – recently announced the celebration of its centenary at a press conference in Padova, Italy, the birthplace of the brand. Launched in 1919 at the Padua International Fair, the bright orange beverage was created by brothers Luigi and Silvio Barbieri, who coined the brand name with inspiration from the French term for aperitif, Apéro. Made with citrus oil infused with herbs and roots, the original recipe remains unchanged to this day.
Security printers get paid more for their products than other commercial printers — a minimum increase of 10 percent but maybe as high as 15 or 20 percent more, according to U.S.-based security printing consultant Richard D. Warner. “Usually it takes a big financial investment and a lot of time – at least a good couple of years – and a lot of trial and error for a commercial printer to get up to speed with security printing. They rely heavily on outside technology suppliers, who will help them, but it is still a big jump for the printer. They’ve got to be committed to do it.”
Canada Post today issued five stamps to honour Canadian pilots, designers and aircraft that made civilian and military aviation history. The stamp issue was developed with the support of the Canada Aviation and Space Museum – one of three museums under the Ingenium brand.
A community of pioneering humanitarians say they have printed the world’s first 3D-printed book.
Canada Post today issued a stamp honouring Albert Jackson, thought to be the first Black letter carrier in Canada. Jackson earned his appointment to the civil service in 1882, but faced racism from his colleagues, media and members of the public as he pursued what ultimately turned out to be a successful 36-year career with the postal service, Canada Post explains.
An immersive installation promoting the superhero blockbuster Aquaman at Yorkdale Shopping Centre in Toronto, Ont., was turned around in less than a week, led by Global Printing Enterprises using specialist graphics media from Drytac.
This year’s greeting card from Iggesund Paperboard is designed by Taiwanese designer Kevin Chen, who specializes in embossing and foil stamping. The card highlights the Scandinavian forests, symbolized by the moose, along with a globe representing the worldwide availability of Iggesund Paperboard’s flagship product Invercote.
Mountain Dew, a PepsiCo International brand, has launched a special edition beverage can featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost summer sales, the ultra-bright green colour aims to accentuate the Mountain Dew logo and reinforces the brand’s image.
Vinehall Displays got into the holiday spirit with a festive advertising project for Coca-Cola, transforming a retail kiosk in Belfast into a merry wonderland, complete with a full wrap and a 2-metre-high bow with halo-lit 3D letters. The displays were printed on Roland DG Soljet Pro 3 and Pro 4 high-production wide-format printers.
A shopping mall in Calgary, Alta., has been transformed into a tennis court using specialist floor graphics media from Drytac.
Sears, Roebuck and Co., commonly known as Sears, was once the world’s largest retailer. Often credited for driving consumer culture over its 130-plus-year history, the company began as the R.W. Sears Watch Company in 1886 and published its first mail-order catalogue in 1888 to advertise watches and jewelry. Over the years, the catalogue expanded to showcase the breath of its merchandise, such as sewing machines, musical instruments, bicycles, sporting goods, firearms, baby carriages, and men’s and children’s clothing.
Ten vehicle graphics installer teams from around the world were named Regional Wrap Kings in Avery Dennison Graphics Solutions’ Wrap Like a King Challenge featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome and ColorFlow Series and MPI 1105 Supercast Digital film. Taking the title for North America – Canada is The Warrior, installed by Ben Bieber, Dan Desroches, Charles Brossard and David Boily of Team Canadian Wrap Masters of Georgetown, Ont.
To mark the 100th anniversary of the end of the First World War, Maclean’s printed 66,349 commemorative issues — each featuring the name of a Canadian who sacrificed their life in the conflict.
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