Rainbow Printing Adds W2P

PrintAction Staff
May 01, 2017
By PrintAction Staff
Rainbow Printing of Sussex, New Brunswick, has launched a new Web-to-print platform based on the work by Eden Advertising & Interactive and Racad Tech Inc.

Rainbow opened in 1995 and today provides security and commercial offset printing services. Eden of Toronto managed the front end of the Website, developing the user interface and managing the creative and content components.

Racad Tech implemented its Web-to-print solutions with e-commerce capabilities, allowing users to customize and order their printing products through an online shopping portal. Focusing exclusively on the print and graphics industry since 2001, Racad Web-to-print software includes uDraw, Web to Print Cloud, and Web to Print Shop.

“Rainbow Printing has been looking for partners to handle the logistics of online ordering for our commercial and security printing services in a secure environment, along with ease of use for our Canadian and U.S. markets,” said Grant Obermeier, Owner of Rainbow Security Technologies Ltd.  “We found exactly what we needed in Eden and Racad.”

Rainbow explains the new site will open up opportunities to serve a broader Canadian clientele, as well as the American market.

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