Ryerson adopts digitally-enhanced graphic communication textbook

PrintAction Staff
August 27, 2018
By PrintAction Staff
Toronto-based Ryerson University has selected Introduction to Graphic Communication, the revised, digitally-enhanced edition, as a required textbook for first-year students in Graphic Communications Management, the school’s four-year Bachelor of Technology program.

“[The] book pairs really well with our first year curriculum for our Graphic Communications Management students. It has a lot of excellent, up-to-date information about the printing industry that no other intro textbook on the market has right now,” said Ryerson Contract Lecturer Diana Varma.

Other adopters of the book include Keefe Technical High School, Lewis-Clark State College, Calvert County Public Schools, South Central College and Arizona State University.

Varma noted that Ryerson had been using a reference book with outdated information, “…so we decided to take a hard look at what’s available when we were made aware of your publication.”

Related: Ricoh Clickable Paper-enabled textbook illustrates print+digital trends

When considering the text, Ryerson also noted the book’s use of interactive media to enhance the learning experience. “The interactive features are also really excellent to show students how print and digital can work together in the publishing world,” Varma said.

The text, written in 2018 by Cal Poly Professor Emeritus Harvey Levenson and former Seybold editor John Parsons, was published by IntuIdeas and supported by Ricoh USA. It is an updated version of the original 2007 textbook used in many colleges, vocational programs, and for internal industry training. The new version incorporates Ricoh’s Clickable Paper technology to access related videos and other interactive elements on smartphones and tablets.

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