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International Graphics to rebrand, leveraging Taylor Corp.’s brand strength

May 15, 2023  By PrintAction Staff

International Graphics releases its rebranding strategy. This move comes as part of the company’s effort to leverage the strength of its parent company, Taylor Corporation, and to create a more cohesive brand identity.

The rebranding process will involve a complete overhaul of the company’s visual identity, including a new logo, website, and marketing materials. The new branding will reflect the company’s commitment to helping businesses bridge the gap between creativity and execution, and to provide a seamless experience for its customers.

“We are thrilled to introduce our new brand strategy, ” said Ashley Norman, general manager of International Graphics. “Our goal is to help our customers bridge the gap between their creative ideas and bringing them to life. We believe that our new branding will better reflect our commitment to this mission, and we are excited to continue providing top-quality services to our clients.”


International Graphics has been a part of the Taylor Corporation family for 23 years, and the rebranding is part of Taylor Corp.’s broader efforts to create a more integrated brand experience for its customers. By leveraging the strength of the Taylor Corporation brand, International Graphics will be able to offer its customers even more comprehensive solutions to their marketing needs.

“We believe that brand association and collaboration are critical to the success of any business,” said Cory Hanna, president, business units, Taylor Corporation. “By rebranding, we are creating a more cohesive brand experience for our customers and demonstrating our commitment to helping businesses succeed in today’s competitive market.”

International Graphics’ new branding strategy will be rolled out over the coming months.

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