IWCO Direct chooses HP PageWide web presses to accelerate direct marketing
November 25, 2021 By PrintAction Staff
The multi-million-dollar investment by IWCO Direct in seven high-volume HP PageWide web presses is the cornerstone of a $50-million investment being made by the company to continue to grow their performance marketing business using primarily HP digital printing by 2023. The presses deliver next-level inkjet colour quality and speed for a wide range of direct mail applications across a broad range of substrates such as letters, postcards, catalogs and folded mailers.
“The HP technology upgrades our data-driven performance marketing services to maximize the return on marketing investment for our clients, which is critical in today’s climate. Our clients value the effectiveness of direct mail, but want to produce it faster and integrate it with companion channels, so they can reach their recipients more quickly with personalized, relevant messages,” said John Ashe, CEO of IWCO Direct.
“This bold investment highlights the momentum we are seeing for digitally printed direct mail that can be personalized with powerful data capabilities. We are seeing that 1:1 tactile experience delivers significantly higher response rates compared with digital advertising,” said Carles Farre, vice-president and general manager, HP PageWide Industrial. “We at HP PageWide are proud to be IWCO Direct’s provider of choice to take their print business into the future.”
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