Kempenfelt Graphics Group Inc., based in Barrie, Ontario, has launched a new brand identity under the name Kempenfelt Group. This new identity is to remain a part of the Kempenfelt Graphics Group.
According to the company, the new name is meant to reflects its position as a full-service marketing provider, with its current platform built around four core competencies: Marketing, creative, interactive and printing.
“Kempenfelt Group is committed to being at the forefront of 1:1 marketing and providing clients with a compelling and comprehensive customer relationship building experience,” said Mike Suter, President of Kempenfelt. Suter explains the move comes after investing around $5 million into new technologies over the few years. “As we aim to accelerate our growth and attract new clients, we are confident that the new Kempenfelt Group branding and positioning will generate greater Canadian awareness of our expanded services, capabilities and expertise.”
Kempenfelt was founded in 1972. The company’s re-brand includes a new corporate tag line: Welcome to total communication.